India’s domestic help market has largely operated through informal networks, personal references, and cash payments. Bengaluru-based startup Pronto is trying to formalise that system by bringing daily household services onto a structured, app-based platform, and investors are responding.
The nine-month-old company has raised $25 million in a Series B round led by Epiq Capital, taking its valuation to $100 million. The figure marks a sharp increase from $45 million in August 2025 and roughly $12.5 million when the company emerged from stealth in May last year.
Existing investors Glade Brook Capital, General Catalyst, and Bain Capital Ventures also participated, bringing total funding to around $40 million. The new capital will be used to onboard more professionals, strengthen operations in current markets, and expand into additional cities.
The startup is also testing new categories, including cooking, car washing, and dog walking, while exploring salon services. For now, cleaning-related tasks remain the most-used services on the platform.
On-demand home services
Pronto offers on-demand home services for routine tasks such as sweeping, mopping, and utensil cleaning. The company says it can dispatch workers within about 10 minutes in several micromarkets.
Each worker, referred to as a “Pro,” undergoes in-person training and background verification before being assigned structured shifts designed to provide more predictable income than traditional informal arrangements.
Founder Anjali Sardana told TechCrunch that Pronto is currently handling about 18,000 bookings per day, up from roughly 1,000 daily bookings last year. She added that the median time between a customer’s first and second booking is just two days. The company is targeting 70,000 daily bookings by June.
Geographically, Pronto has expanded from one city to 10, including Delhi NCR, Bengaluru, and Mumbai. It has also grown from five micromarkets to more than 150 within seven months. However, nearly half of total bookings still come from the National Capital Region.
The company has barely begun to tap India’s largely offline domestic services market. She said that “99.99% of this market is completely offline,” noting that fewer than 100,000 people use structured digital services like Pronto each day, while tens of millions of households continue to rely on traditional arrangements.
Pronto currently works with about 4,500 active professionals on its platform, around 99% of whom are women.
According to Sardana, workers who complete roughly 20 days of shifts per month earn a median income of ₹23,000 to ₹25,000. Monthly worker retention stands above 70%. Demand continues to outpace onboarding, with bookings growing around 20% week over week.
The company said its oldest micromarkets in Gurugram are now showing positive contribution margins, while newer locations remain in expansion mode. Sardana told TechCrunch that Pronto has burned about $8 million to date and now has roughly two years of runway following the latest raise.
