Previse Systems, the Zug-based energy trading software upstart, has locked down an investment from growth equity firm Lightrock as demand for next-gen ETRM platforms surges across global markets. The cash injection gives Previse fuel for scaling its cloud-native solution that’s winning over utilities caught in the crosswinds of renewable volatility and spiking data volumes.
Lightrock takes a minority stake, with founders still steering the ship, and plans to use its network to help Previse stretch into new territories and product lines.
Setting sights on fixing ETRM
Founded back in 2019, Previse is the brainchild of ETRM insiders with a track record for spotting where legacy trading systems fall short. CEO Asbjørn Hansen and his team cut their teeth in the power market trenches and set out to leapfrog old-school platforms with a blend of modern software architecture and a collaborative push that lets energy companies piggyback off each other’s tech progress.
Their guiding vision is a flexible trading environment, free of legacy baggage, primed for the new era of electrification and massive data flows.
The company has been building credibility through strategic partnerships and certifications. Earlier this year, Previse achieved ISO 27001 certification, demonstrating its commitment to security and reliability in SaaS solutions.
Tech that digs into energy’s challenges
Previse Coral, the company’s flagship platform, is pitched as a high-octane ETRM suite built for today’s real-time, data-heavy trading landscape. The backend scales to handle whiplash intraday trading, lets customers launch new products on the fly, and is engineered for performance with low overhead.
Where many competitors force clients into costly, complex migrations, Previse touts painless data integration and a SaaS model designed to minimise disruption, all baked in for instant access to power, gas, and certificates trading.
The platform includes an innovative “App Store” concept that solves the classic “buy vs. build” dilemma by offering flexibility and speed not seen before in the ETRM industry.
What’s next?
Previse’s customer roster already tops 20, including some of the sector’s largest players, but the firm sees room for much more. A major validation came with GETEC Group’s selection of Previse Systems as their new ETRM partner to centralise energy procurement operations across Germany, Italy, Switzerland, Poland, Austria, and the Benelux region.
Wolfgang Stuffer, Head of Commodity Strategy and Fuel Procurement at GETEC, cited “flexibility, scalability, and adaptability” as key factors in choosing Previse Coral’s modern technical architecture as a future-proof solution.
Hansen says the Lightrock partnership is a “significant milestone” that will boost development velocity, reinforce customer relationships, and lock in operational muscle as the company eyes new geographies.
