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To capitalize on growing SEO market, Botify raises $55M Series C funding

Botify
Image credits: Botify

New York-headquartered enterprise software company Botify helps brands turn organic search into measurable, efficient, and sustainable channel for traffic and revenue growth. Now, the startup for performance-driven organic search has closed a Series C funding round by raising $55 million.

Raises Series C funding

InfraVia Growth led the funding along with participation from Bpifrance through its Large Venture fund and existing investors Eurazeo and Ventech. Besides funding, Nicolas Herschtel from InfraVia and Antoine Izsak from Bpifrance Large Venture joined Botify’s Board of Directors.

Botify will use the investment to scale its solution to meet the market demand.

Eyes to capitalize on growing SEO market

Founding in 2012 by Adrien Menard, Thomas Grange, and Stan Chauvin, Botify uses the most powerful set of analytics to understand and enhance the discoverability of their websites by search engines, through driving traffic and conversions from intent-based consumers. Now, Botify produces insights across the entire search funnel and AI-powered recommendations and the ability to automate time- and resource-intensive SEO implementations that drive real business outcomes.

It has been at the forefront of enterprise SEO, empowering leading companies such as The New York Times, Groupon, Marriott, Conde Nast, Expedia, L’Oréal, Crate & Barrel, Fnac Darty, Vestiaire Collective, and Farfetch generate revenue from organic search.

In 2016, Botify entered the US market, which accounts for over 60 per cent of the company’s revenue. Building upon the success, it is now establishing and growing its operations in Asia Pacific.

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