Danish consumer neuroscience company Neurons Inc has secured over €6 million in seed funding, in one of the largest global seed rounds ever. Fairpoint Capital (which invested in ONEiO) has joined Vækstfonden and Finance Zealand to invest in Neurons, which offers ground-breaking online consumer prediction tools.
Scaleup plans
The investment will be used to attract new talent to secure Neurons’ position as the undisputed global market leader in software prediction services. It will fund the development of unique, state-of-the-art products, the scaling up of the company to 200 employees, and will bring a sizeable increase in annual recurring revenue by 2025.
In a couple of months, Neurons will break new ground by releasing sentiment AI software to enable companies to predict not only what customers will look at, but also how they will feel.
Thomas Zoega Ramsøy, Neurons Inc CEO and founder, said: “This seed investment allows us to scale our predictive tools and take something that is extremely complex like the brain, and AI and give it to customers in the palm of their hand. In doing so, we’re giving companies the power to create, market, and sell the products and services they already know their customers want. No one else is actually doing this; predicting people’s behaviour within seconds.”
Filip Petersson, Fairpoint Capital, Investment Director, said: “We are focused on investing in amazing deep tech and making it accessible to the global market, so the decision to partner with Neurons was an easy one, even in these challenging economic times. We are thrilled to be playing a part in bringing something truly ground-breaking to businesses the world over. The ability to predict customer behaviors in a matter of seconds will revolutionise the way brands do business for many years to come.”
Jacob Bratting Pedersen, Partner at VF Direct Investment said: “We believe Neurons has the team required for scaling their unique AI technology globally. Both independently and in partnerships with leading imaging and video-focused companies. Neurons make the technology available to the mass market, which in the current challenging economic environment means giving companies who might otherwise reduce spending on consumer research the opportunity to discover more about their customers, for less. We are proud to support them on their mission to scale up their business and offer something that as yet, no one else is able to.”
Leading consumer neuroscience company
Neurons Inc was founded by Majken and Thomas Zoëga Ramsøy in 2013 is the world’s leading consumer neuroscience company. It offers a suite of neuroscience products that comprise Predict, a cloud-based, attention prediction AI; Explore, a remote neuroscience user testing platform; and Research, a bespoke, full-scale research solution.
Neurons has revolutionised the consumer insight space by harnessing the power of neuroscience and AI to provide companies with software which allows them to test customer responses at the touch of a button, instantaneously supplying more accurate consumer data than deep dive research, for a fraction of the cost.
It has worked with Fortune 500 companies, including Google, Facebook, Lowe’s, IKEA, and Tesco to optimise every part of their customer journey, including advertising, retail, user experience, innovation, tech, and beyond. Headquartered in Tåstrup, Neurons opened its doors in Greater Copenhagen in 2021.
