Many B2B companies take more than a day to reply to demo requests. Naoma cuts this wait to about 10 seconds. Its AI agent uses voice and video to guide users through live demos, answer questions, and collect insights for the company’s CRM.
Today, Naoma has secured $440,000 in pre-seed funding to launch its AI video sales agent. This tool offers instant, personalised product demos without needing a human representative.
ULTRA.VC led the investment round, with Sparkle Ventures and several angel investors joining. The funds will help Naoma develop its technology and attract new customers.
Make B2B demos quick, interactive, and actually match what today’s buyers expect
Dmitry Zakharov co-founded Naoma with Dima Ivanouski, bringing experience in AI, automation, and enterprise sales. He started the company after noticing that potential buyers often lose interest before a sales team reaches out.
Dmitry Zakharov, CEO and co-founder of Naoma, shares with TFN, “Our primary motivation to start Naoma came from a firsthand pain our co-founder Dima Ivanouski lived inside high-velocity SaaS sales. Dmitry was the Head of SMB Sales at PandaDoc, where his team sold to smaller customers with strong demand but low annual contract value (ACV). Over time, human-led demos became too expensive to sustain, so PandaDoc moved that segment to pure self-serve. Costs went down, but conversions, deal size, and retention dropped – the product became harder to “experience” without a rep.
“We started Naoma to solve that exact gap: give every prospect an instant, personalised demo experience without scaling headcount. We believe this is the future of product-led sales,” Zakharov adds.
Naoma’s platform blends conversational AI with interactive video, so every demo adapts in real time to whoever’s watching. A few highlights include AI video agents as your presenters and guides, voice interactions in multiple languages, demo flows that shift based on user input, and seamless integration with your website, landing pages, or even emails.
Zakharov explains to TFN, “Naoma is a video AI sales agent that runs personalised live demos right inside a real product account – there’s no need to leave the company website for Zoom or Google Meet. It also answers questions on the go, qualifies leads during demos, and guides prospects to purchase, just like the best reps. “
Users can choose how their demo assistant looks, selecting from a professional host, a brand mascot, or an animated character. Naoma also gathers customer insights and updates CRM systems to help sales teams better understand their leads.
Unlike Navattic, Reprise, and Walnut, Naoma offers live, AI-driven video demos instead of pre-recorded tours or static walkthroughs.
What about diversity?
On diversity, Zakharov adds, “We are a small team of 6, including 3 co-founders, 2 engineers and Anna, our HRD.”
What’s next?
With new funding, Naoma is expanding its engineering team, enhancing the realism of its AI avatars, and launching pilot programs with B2B software companies. The company is also improving integration between its CRM and marketing tools to streamline the transition from demo to deal.
Zakharov concludes, “Over the next 3–5 years, our goal is to redefine B2B product sales by making live, personalised demos instantly available to every prospect. We believe Naoma can run millions of demo sessions per year within 4–5 years, becoming an always-on layer in the modern SaaS buying journey.”
