Australian-founded, London-based Mr Yum is an innovative mobile payment and growth platform for hospitality and entertainment. In a recent development, the company has raised a record-breaking £49 million in a Series A funding round in round led by Tiger Global. Notably, this the largest Series A investment for a female-led Australian startup.
The financing round involved the participation of VU Venture Partners, Commerce VC, and Skip Capital. Also, existing investors including TEN13 and AirTree participated in the round alongside other investors – Australian NBA star Patty Mills of the San Antonio Spurs, as well as, Grammy Award-winning artist Rüfüs Du Sol.
The record-breaking Series A comes close on the heels Mr Yum’s post-seed funding round of £6 million that was secured in April 2021. With the latest round, the overall funding raised by the company is now £55 million.
Ambitious about global growth
Mr Yum was accredited for being the web-first mobile ordering and popularised QR codes ordering and payments amidst the Western dine-in context ahead of the pandemic.
Mr Yum will use the fresh funds to accelerate its global growth and help strengthen its post-pandemic recovery and growth of its hospitality and entertainment industries worldwide. The company intends to grow its teams across London, Los Angeles, Brisbane. Sydney, and Melbourne. Already, Mr Yum has grown from 12 to over 120 full-time staff in 18 months.
Wants to become ‘Shopify for restaurants’
Founded in Melbourne in 2018 by Kim Teo, Kerry Osborn, Adrian Osman, and Andrei Miulescu, Mr Yum has progressed into a leading mobile payment, ordering and growth platform worldwide. It works with the mission to create the best growth toolkit targeted at the hospitality and entertainment industries.
Given that restaurants, entertainment, and hospitality venues embrace technology more than ever before, the company focuses on building the best tools to help them grow. It has been adopted in venues including theatres, casinos, shopping centres, cruise ships, cinemas, airports, restaurants, pubs, bars, and cafes. To date, Mr Yum is used by over 1500 venues and wants to be the ‘Shopify for restaurants’
Mr Yum forayed into the UK market this year and has been rolling out leading venues including The Breakfast Club, and Little Creatures, and festivals including Henley Regatta and Taste of London. This toolkit not only enables QR code ordering but offers a suite of features for operators including loyalty, marketing, payments, and customer insights.
Powerful QR code mobile ordering
Mr Yum is completely web-based and there is no mobile app for your users to download. It is designed to deliver a magical and frictionless experience for the hospitality and entertainment sectors. With its powerful QR code mobile ordering service, it is possible to increase 20 to 40 percent of customer spend, grow average spend and orders of each customer, lets customers to send an automated SMS to pick up their orders and provide an overall exceptional service than manual phone orders.
Also, Mr Yum has teamed up with world-class PoS, marketing and payment providers to deliver an unparalleled experience. It also lets customers combine multiple orders from a single table and lets guests pay separately. In the Australian and US markets, Mr Yum has integrated with Doordash Drive to deliver the customers’ orders to their doorsteps at a low cost.
