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marta lands €6.6M to revolutionise live-in elderly care in Germany and beyond

Marta founders
Image credits: Marta

marta, a digital platform for live-in care headquartered in Berlin, has landed €6.6 million in seed funding. The investment round was led by Capnamic (that backed BotsAndUs and Nomagic) alongside co-lead Almaz Capital. GMPVC, Ithaca, SumUp Impact Fund, Verve Ventures and renowned business angels also participated in the round.

The round also saw participation from existing investors, including some of the most prominent German entrepreneurs and business angels Christian Vollmann, Johannes Schaback, Laura Esnola, Dr. Steffen Zoller and Julian Stiefel.

European expansion on cards

The proceeds of this round will be used by marta to expand the core team in Germany, Poland, Romania and Lithuania and scale up business processes, driven by the mission to set new standards for more affordable, transparent, and reliable live-in care.

“We have seen how difficult it was to organise care with our grandparents. Aging is a natural process and we must have the tools and skills to manage it appropriately. We believe that we can leverage technology significantly to help elderly people and their families as well as the caregivers,” said Jan Hoffmann, co-founder of marta.

“marta has created a transparent marketplace that connects caregivers directly with families seeking care. At this point a truly unique approach based on digitisation. We have been following marta for the past months and are impressed by the technology and traction the team has delivered. Most importantly, we are excited about the teams’ enthusiasm for solving a paramount societal problem,” said Jörg Binnenbrücker, Founding Partner at Capnamic.

How was marta born?

marta was founded after its co-founders Philipp Buhr and Jan Hoffmann when their grandparents needed care and they were in charge of finding a live-in caregiver. In a complicated, overpriced market, both searched for five years to find a decent agency. Eventually, they launched marta in 2020 in Berlin.

Now, marta is active in four countries, and has cumulatively provided at-home care services to over thousand customers and caregivers.

marta’s data-driven approach ensures successful matchmaking and significantly decreases costs and complexity for families seeking care for their elderly relatives while increasing caregivers’ ability to negotiate the terms of their contract and their earnings. It aims to improve the quality of elderly care and addresses a pressing societal issue at the same time.

marta is changing the way elderly care is offered, tackling the €18 billion market market in the DACH region alone. Its platform leverages data and a proprietary matching algorithm which creates a self-service platform that eliminates such avoidable failures entirely.

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