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London’s Birdie secures $30M to reinvent elderly care at home

Birdie Team
Image credits: Birdie

A home healthcare tech platform Birdie, which is headquartered in London, has secured $30 million in Series B funding. The financing round was led by investment firm Sofina with OMERS Ventures and follow-on investment from Index Ventures (which backed Personia and Rohlik).

Focus on growth in the UK

Birdie will use the proceeds of this round to accelerate its growth in the UK and further its impact in the European market. With this round, the total funding raised by the company amounts for $52 million.

On the investment, Max Parmentier, co-founder and CEO of Birdie, said, “With millions of clinical data points collected each month, we plan on deriving personalised and predictive insights to enable a value-based healthcare delivery model. This latest investment, just over one year from the last round, is not only a validation of Birdie’s growth trajectory, but also an endorsement for the potential of our social impact.”

Harold Boël, CEO of Sofina, said, “The home healthcare tech sector seems ripe for an innovative leader like Birdie to catalyse the necessary social change. Aligned with our strategy to back growing and sustainable businesses, we’re excited to join them on their mission to enrich the lives of millions of older adults through preventive and personalised care at home.”

“What really sets Birdie apart is the combination of an intuitive product experience coupled with a true partnership approach to digital transformation,” added Stéphane Kurgan, Venture Partner of Index Ventures. “We continue to be impressed by the team’s passion, calibre and commitment to social change and are proud to accompany them on their quest to reinvent care for the better.”

Reinvents home care

At this point in time, home care has reached a point wherein half a million people are waiting for help in England and carers leaving en masse due to loss of pay. At a time when the care system witnessed huge pressure, Birdie aims to reinvent home care.

In 2021, the demand for Birdie’s suite of products increased by 200% as care providers came under enormous pressure to run an efficient care operation with staffing constraints. The solution helps manage the entire care process ranging from scheduling visits, creating care plans, preparing audit reports and invoicing to full-service care management, enabling professionals to deliver care safely and efficiently and decreasing time spent on non-critical admin.

Founded by Abeed Mohamed, Gwen Le Calvez, Max Parmentier and Rajiv Tanna in 2017, the B-Corp certified company is on a mission to empower older generations to age confidently in their own homes. It offers an all-in-one software solution that supports all areas of home care, removing many of the administrative and regulatory burdens placed on care professionals. Birdie’s platform helps care agencies improve efficiency across most day-to-day care operations.

Birdie’s team has over 100 employees who work with over 700 care businesses, including Alina Homecare, Medacs Healthcare and Care at Home Group, in delivering millions of personalised homecare visits every month. Currently, the platform supports 35,000 care recipients and 8,000 family members with access to vital information about their loved ones.

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