During the pandemic, when many people were trapped at home, grocery delivery boomed. However, it has since been consolidated as households seek to save money by procuring their own groceries.
Compared with last year, Sainsbury’s reported record Christmas and third-quarter sales, up 7.1% and 5.2%, respectively. To cash in on that, the UK’s second-largest supermarket group, has partnered with online meal ordering and delivery service Just Eat Takeaway to provide faster home delivery for groceries across the country.
Nitty gritties of the deal
According to the deal, 175 stores in London, Edinburgh, and Bristol will start offering the service at the end of February and will offer a selection of 3,000 items delivered in under 30 minutes. In addition to having partnerships with Deliveroo and Uber Eats, Sainsbury’s already provides its own fast delivery service, Chop Chop.
Using the Just Eat app, customers will be able to order items from Sainsbury’s for delivery in less than 30 minutes.
Just Eat previously partnered with Asda and the Co-op to deliver groceries, and all three grocery chains are already working with Deliveroo alongside Morrisons and Waitrose.
Just Eat covers 97% of all UK postcodes. With over 2,000 grocery stores already on the platform, this is a significant step forward in Just Eat’s plan to expand its grocery offering even further and provide customers with the most choice and convenience.
“Just Eat will offer another fast and convenient way for customers to get Sainsbury’s groceries delivered to their door. We are always on the lookout for more ways to make our customers’ lives easier and we look forward to working with Just Eat and to serving more shoppers with even more great value and quality Sainsbury’s products,” said Siobhan McMullan-Finnegan-Dehn, Director of eCommerce at Sainsbury’s.
“Just Eat’s grocery offering is going from strength to strength and continues to be an area of significant focus. We’re excited to be working with Sainsbury’s to bring even more choice and flexibility to our customers when ordering the food and products they want, when they want. With the partnership launching in more than 175 sites by March, we’re delighted to bring a wide range of options to thousands of consumers, demonstrating the huge value we can provide in this space with on-demand delivery,” said Amy Heather, Director of Strategic Accounts at Just Eat.
Founded in Amsterdam, the company’s platforms connect consumers and partners. With 680,000 connected partners, Just Eat Takeaway.com provides consumers with a diverse range of food options and has expanded operations in the United States, the United Kingdom, Germany, the Netherlands, Canada, Australia, Austria, Belgium, Bulgaria, Denmark, France, Ireland, Israel, Italy, Luxembourg, New Zealand, Poland, Slovakia, Spain, and Switzerland.
Sainsbury’s was founded in 1869 as a partnership by John James Sainsbury and his wife Mary Ann, who opened a store at 173 Drury Lane in Holborn, London. J Sainsbury Plc operates in the grocery and related retailing industries. The business is divided into three divisions: retailing, financial services, and property investments. It operates convenience stores and supermarkets that primarily sell food and non-food products and services under the Sainsbury’s brand.
Picture Credit: ChinalImages/Depositphotos
