Hollywood star Ryan Reynolds invests in $340M round of Italian app startup Bending Spoons

Bending Spoons
Image credits: Bending Spoons

Bending Spoons, an Italian mobile app developer, has raised $340 million in financing from global investors, including Ryan Reynolds’ Maximum Effort Holdings, Creator Partners, and other leading names in technology, business, media, entertainment, and sport, as well as marquee Italian institutions, such as Banco BPM and Intesa Sanpaolo. 

The company will use the funds to accelerate product development, help expand marketing efforts, and fund new acquisitions. After bootstrapping for a decade, this is Bending Spoons’ first external financing.

“Our mission at Bending Spoons is to make an enduring positive impact on our customers, our teammates, and society at large. And building tools to help creators develop wonderful content that reaches billions of people each month is an important step in this direction,” says Luca Ferrari, CEO, and co-founder of Bending Spoons.

Powers content creators

Founded in 2013, Bending Spoon has built a suite of mobile-centric apps that power photo, video, motion graphics, and typography. For example, it has Splice (video editor), Remini (image editor built on AI technology), and much more. 

According to the company’s claims, it has built over 50 technologies. In addition, the company aims to deliver pro-grade creative capabilities through apps that are incredibly intuitive and easy to use.

“It’s awesome that the Bending Spoons mission resonates so strongly with Ryan, Kerry, and all our investors,” says Ferrari. “Their support makes us even more excited about what the future of Bending Spoons—and the products we build—will look like.”

The company has surpassed $100 million in annual revenue. 

“I’m excited about what Bending Spoons is building in the creator economy. Their apps enable anyone to become a creative genius with minimum effort. In fact, their products terrify me so much, I had to invest,” says Ryan Reynolds, co-founder of Maximum Effort and certified creative genius.

“Modern creators demand innovative technology that continually redefines what’s possible. Bending Spoons’ passion for delivering pro-grade mobile creation is the future, and I’m thrilled to be part of the journey,” says Kerry Trainor, founder of Creator Partners and former CEO of Vimeo and SoundCloud

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