- FINN, Germany’s top car subscription platform, has raised €140 million in Series D funding. This includes nearly €100 million in equity and €40 million in debt, bringing its valuation to over €1 billion.
- Based in Munich, the company now has more than 50,000 active subscriptions and an annual recurring revenue of over €300 million, all within seven years of starting up.
- This funding round shows that investors are more confident that European consumers are shifting from car ownership to flexible, all-inclusive monthly subscriptions.
Maximilian Wühr, Nikolai Schröder, Andreas Stryz, Max Beyer, Hans-Peter Ringer, and Max-Josef Meier founded FINN in Munich in 2019, believing that Europeans would move away from car ownership. Today, investors valued the company at more than €1 billion.
FINN completed a €140 million Series D round, with almost €100 million in equity led by Portage and more than €40 million in debt from BC Partners Credit and Runway Growth Capital.
CEO Maximilian Wühr, who took over in 2023 and led the company through major growth, commented on the milestone. “Achieving unicorn status is less a destination than a validation of the path we have taken so far — and a motivation for what lies ahead,” he says.
How the subscription model works
FINN allows customers to subscribe to a car fully online, so there is no need for dealerships, paperwork, or separate insurance. The platform features more than 25 brands, such as BMW, Mercedes-Benz, Hyundai, BYD, and MG. Insurance, registration, taxes, and servicing are all included in one monthly fee.
Customers can subscribe, drive, and cancel whenever they want, without dealing with a salesperson.
FINN now has more than 50,000 active subscriptions and annual recurring revenue of over €300 million. Between 2022 and 2024, its revenue jumped from €3.2 million to €444 million, a 1,078% two-year compound annual growth rate.
The European car subscription market is valued at $3.91 billion in 2025 and is expected to reach $35.95 billion by 2035, growing at about 25% per year. Germany makes up about 34% of the total demand, so FINN’s home market is both its main strength and a possible limitation.
A thinning field of rivals
FINN’s primary competitors include Sixt+, the subscription division of Sixt, which leverages existing fleet infrastructure and brand recognition across Europe, and Onto, a UK-based electric-only platform for consumers seeking alternatives to combustion vehicles. Free2Move, Stellantis’ mobility arm, also competes with multi-brand subscriptions for Peugeot, Citroën, and Fiat.
The independent startup sector has shrunk a lot. Cluno, once FINN’s main German rival, was bought by ViveLaCar, which was then acquired by The Platform Group in 2023 and now has fewer than ten employees. Running a subscription fleet at scale needs strong logistics, insurance partners, and technology, which many startups cannot manage.
FINN’s early lead is tough to beat. Spotawheel’s €300 million raise for used-car subscriptions in Greece, Poland, and Romania is the only similar capital move, but it targets a different market segment.
What the round reveals
One interesting part of this funding round is that SevenVentures, the investment arm of ProSiebenSat.1, received equity in exchange for access to the media group’s advertising. Media-for-equity deals usually happen with early-stage companies. At Series D, this shows that FINN’s leaders see mass-market consumer awareness as the main driver for their next growth phase, rather than more product development or scaling operations.
Returning investors like UVC Partners, Planet First Partners, Korelya Capital, White Star Capital, HV Capital, and Picus Capital all increased or confirmed their support. Portage, which has invested in Wealthsimple, Marshmallow, and auxmoney, is the new lead investor.
Devon Kirk, general partner and co-head at Portage Capital Solutions, brings experience in structured equity from more than ten years at CPP Investments, which fits well with FINN’s complex, asset-heavy fleet model.
The new funding will help FINN grow its subscription fleet, boost profits, and keep improving its technology platform. As of 2025, the company had about 484 employees. TFN has asked FINN for a comment on the diversity of its founding team.
A big question for FINN and the wider subscription mobility sector is whether this model can last during tough economic times. Subscriptions usually cost more than traditional leasing, and when money is tight, people may choose lower monthly payments instead of flexibility. So far, FINN’s revenue growth shows this change has not happened yet.
The company’s ability to keep growing as it moves beyond Germany will matter more than its current valuation.
