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Edit Cloud bags £2M for AI tech enabling teams to collaborate from any device, anywhere

Edit Cloud team
Picture credits: Edit Cloud

A new cloud-based AI-powered editing platform Edit Cloud has secured £2 million in funding. The round was led by specialist creative-tech VC firm Edge, with angel investors, including Simon Ward, Inspired Thinking Group’s Founder, and creative technology entrepreneur Justin Cooke, known for his agency exit to WPP.

The London startup will use the investment to empower collaboration and fast-track transformation in the post-production sector.

Hannah Williamson, senior investment manager at Edge VC said: “Edit Cloud exemplifies the kind of pioneering spirit we champion at Edge. We believe in backing visionary businesses that push boundaries and create lasting impact. With Edit Cloud, we see a platform that not only leverages cutting-edge technology but also democratises access to post-production tools, which aligns perfectly with our own values. We are excited to partner with Edit Cloud as they transform traditional workflows and empower a new generation of content creators.”

What challenge does it tackle?

Businesses are constrained by traditional ways of working, such as on-premises workflows, hybrid teams, security issues, content transfer, and inconsistent training and capability. Addressing this pain point, Edit Cloud focuses on bringing together talent communities in one place, all fully trained and up to speed on secure and globally accessible virtual editing suites. 

What does the company do?

Founded by broadcast industry insider Simon Green in 2022, Edit Cloud is a cloud production platform designed to allow the creation of high-quality content, through cloud-based editing tools and technology. Its virtual editing platform is set to make waves in the production landscape. The platform enables teams to work collaboratively and efficiently from any device, any software, anywhere in the world.

The company has already secured partnerships with major brands including ITV Studios, Adobe, and AWS, and supporting agencies such as Publicis.

Simon Green, founder and CEO of Edit Cloud, commented: ”Our sector is at a pivotal moment. We’ve all had to use outdated systems and fragmented editing processes for years, which has made it increasingly hard for production staff and creative teams to be their best. We’re absolutely delighted to have the backing of Edge and alongside the incoming experience of Simon Ward and Justin Cooke, we’re confident that we can fast-track our ambitions.”

Simon Ward, non-executive director of Edit Cloud said: “I am always passionate about creating simplicity in our sector through innovation and technology and Edit Cloud is doing just that. Their platform unlocks the future of editing, reducing time-wasting processes and inefficiency – ultimately resulting in even better work and better teams.”

Justin Cooke, Chairman of Edit Cloud: “Edit Cloud represents a groundbreaking shift in the post-production landscape. Our commitment to leveraging advanced cloud-based technology and AI empowers our creative industry, not only enhancing the production process but also democratising access to top-tier creative tools. We are dedicated to fostering a diverse and inclusive environment, ensuring that everyone, everywhere has the opportunity to realise the potential of this new era of creativity. We’re setting new standards of efficiency, collaboration, and creative excellence in the industry.”

What do we think about Edit Cloud?

As AI continues to revolutionise traditional workflows, Edit Cloud transforms production processes into the cloud, unlocking new efficiencies, enabling diversity, and talent democratisation. Also, it delivers everything more sustainably. With the latest investment, the team is well-positioned to scale up and capture the market segment wherein businesses are spending on cloud services.

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