Many venues and event organisers struggle with fragmented, inefficient booking and ticketing systems, making managing operations, engaging customers, and scaling across multiple locations difficult. Booked it solves this by providing a unified, white-label platform that streamlines bookings, ticketing, CRM, marketing, and loyalty programs. This enables businesses to operate more efficiently, increase customer retention, and maximise revenue.
The leading provider of advanced booking, marketing, CRM, and loyalty solutions has secured £2.5 million in investment from Calculus Capital to accelerate its growth and drive towards a £1 billion booking target. The company aims to revolutionise the customer experience across various industries, focusing on Family Entertainment, Competitive Socialising, Visitor Attractions, and Events.
The company will use this funding to enhance its platform and scale its 40-strong team. This additional capital will strengthen its position as a leading digital booking engine, meeting the growing demand for seamless, high-quality booking experiences.
“Our growth in recent years has been really strong and the potential ahead is even greater,” said Brad Nobbs, CEO of Booked it. “The investment from Calculus Capital marks a pivotal milestone in our journey, enabling us to accelerate growth across multiple dimensions—from product development to expanding our global footprint. Staying lean and capital efficient has always been core to our approach. Now, with the backing of the right partner, we’re positioned to fully capitalise on the opportunities ahead.”
How Booked it meets modern consumers’ demand for experiential spending
In a rapidly changing environment, Booked it is tapping into a notable shift in consumer preferences. As people increasingly favor experiences over physical goods, a recent Barclays survey found that UK consumers spent £178 billion on experiences in the third quarter of 2024. This trend is expected to persist, with the social activity sector poised for substantial growth.
Established in 2020 as a strategic pivot from its predecessor Licklist during the COVID-19 pandemic, Booked it has achieved swift success, exceeding £100 million in annual bookings. The company was launched in London by Ian Hope and Brad Nobbs.
The platform was designed to address the challenges businesses face in leisure and hospitality, particularly the need for integrated technical and marketing solutions to boost revenue and attract customers. The founders aim to deliver a comprehensive, user-friendly platform that simplifies bookings, ticketing, CRM, marketing, and loyalty programs, helping businesses of all sizes operate more efficiently and enhance customer value.
Ian Hope and Keith Jordan bring valuable experience in business leadership and technology, positioning Booked it as a key partner for digital transformation within hospitality and events.
As businesses embrace digital operations, consumers expect enhanced, intuitive booking experiences. Booked it meets this need with its advanced, user-friendly digital platform that improves the customer journey while maximizing revenue potential and fostering lasting customer connections through strong CRM and loyalty tools. Its clients include Lane7, The Cube, and Urban Playground.
All-in-one platform: Streamlining bookings to customer loyalty
Booked it stands out by offering an all-in-one, white-label platform that unifies bookings, ticketing, CRM, marketing, guest management, and loyalty programs — features that are often fragmented across multiple tools in competing solutions. Unlike many competitors, Booked it customises and maintains enterprise-grade solutions for multi-venue operators, integrates influencer marketing, and focuses on maximising customer retention and upsell opportunities, not just basic ticket sales.
Most competitors, such as FareHarbor, Checkfront, Peek Pro, Eventbrite, Ticket Tailor, BookingKit, and Bókun, primarily focus on booking and ticketing, sometimes with CRM or marketing add-ons, but rarely deliver a fully integrated, customisable platform that covers the entire customer journey and operational workflow. Booked it’s technology is differentiated by its seamless integration of advanced marketing tools, loyalty programs, and influencer campaigns, all under a single, scalable system designed for single venues and large multi-site operators.
Co-head of Investments at Calculus Capital, Richard Moore, commented: “Booked it is perfectly positioned in the social activity market, which has seen considerable growth. The talented team has built a highly scalable product fundamental to its clients’ operations, offering a cutting-edge full-suite booking engine with wide functionality. I look forward to working with the team during the coming years, helping them to expand and enhance the offerings, and driving long-term business growth for them and their partners.”
