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Balderton just put European tech on billboards in 5 cities. The real question is why a VC firm had to

Akansha DimribyAkansha Dimri
June 1, 2026
6 minute read
Balderton-campaign
Picture Credits: Balderton
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Balderton Capital has launched ‘Built in Europe,’ a pan-European advertising campaign backed by 100+ founders including Revolut, Mistral AI, and Wayve – what Balderton describes as the first large-scale brand campaign ever run by a European VC firm.&...

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