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Arianee, the utility NFT startup for luxury brands harnessing Web3 for CRM bags $21M

Arianee Team
Image credits: Arianee

The Paris-based platform providing Web3 solutions for brands, Arianee, has just recently announced the conclusion of its $21M (€20M) Series A led by Tiger Global. Arianee hopes to further pursue its mission to reinvent the CRM through a fluid and innovative brand experience allowing consumers to move from digital to physical harnessing the power of Web3.

Previous round investors Bpifrance, ISAI, Noia Capital and Cygni Labs also featured in this round. Commerce Ventures, Motier Ventures and Pierre Denis, Jimmy Choo’s former CEO are also taking a stake in Arianee. The investment structure of this Series A is made up of shares in Arianee’s SaaS solution as well as $ARIA20 tokens, the Arianee platform’s native cryptocurrency. This added liquidity into its protocol will enable its operation.

“As a web3 pioneer, Arianee has developed innovative solutions that reinvent customer relationship management. We are delighted to support the development of Arianee and believe they are well positioned to become a leading global web3 solution for brands.” remarked Tiger Global’s Griffin Schroder.

The full scope of Airanee’s solution

Arianee is an end-to-end Web3 solution developed to create, distribute and interact with NFTs. The platform and products are enabling brands to tokenise, distribute and leverage value through NFTs. Arianee has grown to become a globally recognised reference owing to its innovative solutions.

Arianee’s platform is built on its open-source protocol and allows brands to create enriched NFTs packed with exclusive and unique features such as Airdrop claim, CRM, time-stamping, transparency, AR and metaverse deployment, among others. It then allows for the distribution to all kinds of audiences; crypto native or not, with a seamless consumer journey, from physical to digital redemption. Brands are able to deploy their Web3 strategy through Arianee, thus transforming their relationships with their communities.

The Arianee platform makes it possible to create direct & perpetual links that respect customers’ personal data. The startup has already brought together major brands and technology partners, including IBM and The Sandbox, jointly working to build a decentralized Internet..

Its architecture is built to fill the integration needs of enterprises’ information systems with its end-user interface solutions designed to be fully embedded within each brand’s user journeys with white label and SDK options.

Harnessing Web3 for CRM

Web3 has grown to be considered one of the greatest opportunities for brands in the entirety of the Internet. Coupling this with the transformation experienced in the Commerce and Distribution sectors over the last 20 years such as the digitisation of customer relations, the circular economy, transparency, traceability and responsibility have become key subjects for a whole new generation of consumers.

In addition to traditional physical and digital channels, there are now newer & more immersive channels in the metaverse. Web3 is enabling everyone to regain control of their digital identity and personal data. For companies, this is an opportunity to break free from dependence on large platforms such as GAFAs while developing innovative uses.

Since its founding in 2018 by Alexandre Cognard, Christian Jorge, Emmanuelle Collet, Frederic Montagnon, Julien Romanetto, Luc Jodet and Pierre-Nicolas Hurstel, Arianee has aimed to reinvent customer relationship management (CRM) through simple solutions based on the specificities of Web3: decentralisation, openness, respect for privacy and independence of GAFAs.

Arianee’s open-source protocol is used in various industrial sectors by major brands such as  Paris Fashion Week, Printemps, Breitling, Groupe Casino, Vacheron Constantin, Panerai and IWC.

“Web3 is taking over the world and we believe brands should take advantage of this revolution to take back control of their presence and data on the Internet. We want to build solutions that are accessible to all users, whoever they are. This requires robust and fluid tools and interfaces that allow communities to move from one world to another, from physical to digital to immersive.” exclaimed Pierre-Nicolas Hurstel, Arianee’s CEO.

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