Android co-founder backs ex-Google exec-founded startup in a $3.5M round to curate best photos

Image credits: GoodOnes

Every day, we accumulate tens of photos, if not hundreds, in our mobile gallery, thanks to the advanced camera setups. Most people click a bunch of photos instead of one or two just as a backup, in case. However, sorting out these photos and finalising one good shot at the end of the day can be tedious. 

But, with the right tool like GoodOnes, it doesn’t have to be anymore. Based out of San Francisco, GoodOnes uses a combination of human intelligence and artificial intelligence to help people curate good photos from their cluttered camera rolls. 

To commercialise and scale the product, GoodOnes raised $3.5M in seed funding led by TLV Partners (also backed Mesh Payments and Rookout) with participation from Liquid2 Ventures (Joe Montana’s fund), as well as Rich Miner (former co-founder of Android) and Peter Welinder (founder of Carousel, sold to Dropbox), as well as many more seasoned operators and funders. 

 GoodOnes will use the investment to expand its R&D efforts to develop its service.

Israel Shalom, GoodOnes’ CEO, explains, “Like so many parents, having children turned my phone into a blackhole of thousands of photos. Capturing your children’s special and everyday moments should be a positive experience – but it can quickly become overwhelming and impossible to navigate. As a product and engineering leader from Google and Dropbox, I was surprised a solution hadn’t yet been developed. The industry has been focused on cloud storage, yet we knew there was a better way. So we focused on building a fun and easy-to-use platform to help people go from cluttered camera roll to photo-zen.”

Personal photo assistant

Israel Shalom (8200 alumni and a former product and engineering leader at Google and Dropbox) and Aparna Pande (previously GM in Disney, Parents magazine), and Mattel (sold her first startup, Kidstir), founded GoodOnes to develop a personal photo assistant powered by machine learning.

GoodOnes says it sifts out the bad photos and shows recommendations for the good ones. From there, users can choose by swiping right and left. 

The more you use the app, the better job it’ll do at curating, selecting, and weeding through photos, thanks to Ollie (machine learning tech).

You may create a photo book, share it with friends, or simply browse through the photos without the random screenshot, receipt, or eight of the same photo getting in the way.

“When most people open their photo apps on Apple or Google, they experience anxiety rather than delight,” said investor Brian Sack of TLV Partners. “Instead of seeing the photos they care about, their gallery is scattered with rubbish. GoodOnes creates a clean photo experience, where every photo they look at has significance and meaning.”

Rich Miner, the co-founder of Android, explains: “With the creation of mobile platforms, we ended up delivering powerful computers, digital cameras, and streaming devices in everyone’s pocket– we could never have anticipated the volume of new content that would be created. GoodOnes brings powerful curation to the deluge of photos we’ve all come to accumulate. I’m very excited about this tool & tech, which is why I was thrilled to invest.

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