San Francisco-based Zocks has raised $45 million in a Series B round as it looks to expand the role of AI in how financial advisors run and grow their businesses.
The round was co-led by Lightspeed Venture Partners and QED Investors, with participation from Illuminate Financial and existing backers Motive Partners, Expanse Venture Partners, Entrée Capital, and 14Peaks Capital. The funding brings Zocks’ total capital raised to $65 million, following its $13.8 million Series A in March 2025.
Privacy-first AI platform for financial advisors
Led by Mark Gilbert, Zocks offers a privacy-first AI platform designed specifically for financial advisors. Until now, the company has focused mainly on automating time-consuming administrative work.
Zocks integrates directly with core advisor tools, including CRM systems, financial planning software, tax platforms, and portfolio management tools. This allows it to automate workflows such as client onboarding, account openings, meeting preparation, follow-ups, and document handling.
Its platform already saves advisors more than 10 hours a week by turning client conversations into structured data. By combining conversation data with information from these systems, the company can surface insights across an advisor’s entire book of business.
Advisors can use the platform to identify clients without college savings plans, assets held outside management, or customers nearing required minimum distribution age, and then receive suggested next steps that can be completed with a single click.
Zocks says more than 5,000 financial firms now use its platform. Its enterprise customers include Ameritas, Carson Group, Kestra Financial, and Osaic.
“Zocks isn’t just another AI meeting tool; it’s emerging as the system of work for advisors and agents. We were super impressed by the depth of workflow automation and the ability to operate across core systems, data sources, and compliance environments at enterprise scale. As firms look to scale personalised service and compete on client experience across wealth, banking, and insurance, Zocks will become essential infrastructure,” said Laura Bock, Partner at QED Investors. “
What’s next?
With the new capital, the US company plans to further expand its enterprise features, including integrations, security, and compliance capabilities, as it positions its AI platform as a central operating layer for modern financial advisory firms.
“This past year has shown just how fast AI is advancing and, with it, how quickly client expectations are changing. Clients want a highly personalised service where advisors anticipate their needs. Zocks is both a system of work for advisors and, now, a system of insight for advisors and firms. We’re aggregating data and intelligence to identify revenue-producing activities, and to guide advisors to be more personalised and proactive across their entire book,” said Gilbert.
