With public sector spending reaching over £400 billion annually in the UK alone and over $13 trillion worldwide, governments everywhere are rethinking their purchasing strategies. Stotles, a platform helping private sector suppliers grow their public sector revenue, is positioned to help businesses navigate the increasingly complex selling process to government.
John Witt, CEO & Co-Founder of Stotles, elaborates: “We’re seeing changes in the UK and US public sector markets towards efficiency and cost cutting; with both the Labour government’s policies to cut the cost of government operations, and the creation of the Department of Government Efficiency (DOGE) respectively. The market is evolving, and businesses that stand still are being left behind. This is why Stotles exists: because our customers increasingly need a single place to manage the complexity of this market and grow their public sector revenue.”
Today, Stotles has raised a $13 million Series A funding round led by Headline and Acton, with participation from Form Ventures and Seedcamp. This brings the total funding to $22M, with valuation not disclosed to TFN.
The new funding will enable Stotles to enter the US market and further develop its platform for private sector companies, particularly as public spending becomes more disciplined. This shift demands greater efficiency and cost savings from the private sector.
Changing how the world’s biggest purchasing organisation procure
Founded in 2020 by John Witt, Carsten Schaltz (ex-BCG), and Taj Kamranpour, Stotles is a comprehensive platform for growing public sector business. It offers the first end-to-end tool where users can create a strategy, build a pipeline, track tenders, and win bids. The founders met at London Business School while pursuing their MBAs (2017-2019) and recognised the potential in helping business and government work better together. The company’s workforce comprises 37% females and 63% males.
The founders shared frustrating experiences with the complexity and inefficiency of public sector procurement. They saw an opportunity to transform how the world’s biggest purchasing organisation procures, which impacts everything from macro-level government operations to individual taxpayers.
Stotles aims to enhance the government’s procurement principles of transparency, fairness, and value for money. While governments create transparency by publishing tenders and awards, this information remains difficult to access despite being publicly available.
Making a real-world impact
Stotles makes this data more accessible and enhances it with AI-powered analysis, connection-mapping, and personalisation to help companies compete effectively. For example, social enterprise Beam used Stotles to discover and win a £100,000 tender to support re-housing Afghan families in London, a contract they wouldn’t have found otherwise.
Beam’s Bid Manager, Randi Lawrence, said, “Stotles took what could have been a task for three or four full-time staff members and whittled it down to being something I could do by logging into Stotles daily.”
When done right, this improves supplier quality and competition. With more suppliers navigating procurement, governments can access a wider selection of high-quality goods and services, choosing the best suppliers rather than defaulting to familiar ones or those with existing connections. This leads to better public services, more efficient use of taxpayer money, and improved citizen outcomes.
Stotles is trusted by public sector teams at Amazon Business, Salesforce, Snowflake, Civica, SAP, Palo Alto Networks, Appian, Vodafone, AtkinsRéalis, CGI, Moody’s, Genesys, Splunk, NEC Software, UiPath, Zscaler, Zoom, and more. Since launch, the platform has supported over 1,000 businesses and helped users identify and win contracts worth over £500 million.
Behind Stotles: the platform for the era of government efficiency
Stotles supports the end-to-end commercial process of creating strategy, building a qualified pipeline, finding the right tenders, and qualifying opportunities to generate initial bid drafts.
Speaking about differentiation, Witt told TFN: “We’re unique in the market as the only platform covering the entire public sector process from start to finish. Unlike simple tender trackers or market data tools, we focus on driving real business outcomes. We’re also the first to use AI to analyse procurement data, spot early buying signals, and personalise the user experience. Additionally, Stotles offers both a freemium model for tender tracking and a consumption-based freemium model for early signals and bid creation.”
The platform uses AI to enhance decision-making throughout the sales cycle, focusing customers on serious revenue opportunities. Stotles AI analyses millions of government data points and uses a bespoke algorithm to size suppliers’ total addressable markets (TAM), build target account lists, identify early buying signals, and show businesses the most relevant public sector contracts.
Suppliers can easily discover connections between opportunities, buyers’ procurement histories, competitor relationships, and potential partners — information that would typically take hours to find across thousands of portals without Stotles AI.
Stotles AI also analyses live tenders to assess bid viability. This prevents suppliers from wasting time on opportunities they’re unlikely to win and saves time by using AI to generate drafts for promising bids.
Christian Miele, General Partner at Headline, says: “For Europe to meet the demands of the future, procurement must evolve. We thrive only if the public and private sectors work in sync. Procurement is the beating heart of that relationship. Yet it remains massive, under-optimised, and lacking transparency. With Stotles, we’re continuing to back a team that is building the tools to modernise how trillions in public funds are accessed, giving more businesses the opportunity to participate. This is what real government efficiency can look like.”
Julius Lühr, Partner at Acton, says: “B2G transactions are massive in terms of volume and affect all of us. However, the sector’s special requirements often create friction and complexity. Stotles’ team obsesses about the nuances of the industry and has created the definitive suite of products to help companies sell effectively to the public sector.”
With governments in the UK, US, and across the EU doubling down on efficiency, transparency, and digital transformation, the need for platforms like Stotles is only set to grow. As procurement becomes more data-driven and competitive, Stotles is poised to become an essential partner for both the public and private sectors, unlocking value for taxpayers, suppliers, and society.
