In the latest set of news, Steven Bartlett, star of Dragons’ Den, has invested $2.5m in personalised nutrition specialist Zoe. In December, the company secured $38 million from international investors Accomplice and Balderton Capital as part of a Series B extension round.
Through scientific data and personalisation, Zoe, launched three years ago and now available in the US and UK, aims to improve the health of millions.
The investment came from Flight Fund’s $100 million fund, launched by Steven Bartlett, an entrepreneur (founder of thirdweb), investor, public speaker, author, and host of Europe’s most downloaded Business podcast: ‘The Diary of a CEO’. Also, it is backed by other international investors, including Accomplice and Balderton Capital.
ZOE is also backed by international investors Accomplice and Balderton Capital and Steven’s investment via his fund ‘Flight Fund’ brings the total invested to over $92 million. The funds will be used to scale ZOE’s operations and science to bring it to millions worldwide and help scale the startup as it continues its growth trajectory.
Steven is already an accomplished investor in the health and wellness space with previous investments in Huel, The Healing Company, atai Life Sciences, Alto Neuroscience, AbCellera and more. As part of the investment and strategic partnership, ZOE will work directly with Steven and gain access to Flight Fund’s unmatched network, which is powered in part by Steven’s chart-topping podcast The Diary Of A CEO, and his innovative marketing company, Flight Story which provides the people, processes and technology to help accelerate the Fund’s portfolio.
As part of the investment and strategic partnership, ZOE will work directly with Steven and gain access to Flight Fund’s network.
On the announcement, Steven Bartlett, Founder of Flight Fund said: “Once in a while I come across a company that truly has the potential to move the world forward in a profound way. It takes a great team, with a bold vision and a well-executed product roadmap to do so. That is exactly what I found in ZOE. It’s a company that represents the future – health science, driven by big data, that enables us to extend not just our life-span, but more importantly our health span. I’m deeply proud to be an investor and now an ambassador of a company that I truly believe will change the world by leading the nutrition-science revolution.”
George Hadjigeorgiou, President & Co-founder of ZOE added: “We are unbelievably excited to be partnering with Steven. Since my co-founder, Professor Tim Spector was on The Diary of a CEO talking Steven through key ZOE principles, such as no calorie counting and the impact of gut health on wellbeing, we’ve had huge interest in ZOE and our personalised nutrition programme. From working with Steven and having him use the ZOE programme first-hand, we know he aligns with our mission to double-down on health science to help more people get control of their health and improve the health of millions.”
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Founded by Tim Spector, Jonathan Wolf and George Hadjigeorgiou in 2017, ZOE’s personalised nutrition programme includes comprehensive at-home tests that analyses blood sugar, blood fat responses, and the gut microbiome. It combines these results with AI and data from thousands of participants in their proprietary ZOE PREDICT studies.
ZOE generates personalised scores for any food an individual eats and members then learn to build sustainable daily habits with in-app tools, lessons, and expert nutrition support to help them eat the best foods for their bodies and their health goals. It encourages users to eat well for their own bodies and is on a mission to improve the health of millions.