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Shopify alternative from Denmark, Medusa pockets $8M to support Javascript developers

Medusa founders
Image credits: Medusa

A leading e-commerce platform for Javascript developers, Medusa from Copenhagen, has nabbed $8 million seed funding. The investment round was led by LocalGlobe (which invested in YuLife and Xelix) and Dawn Capital and saw participation from prominent tech leaders such as Anthony Casalena (Squarespace CEO & founder), Nicolas Dessaigne (Algolia founder), and Scott Williamson (Ex-CPO Gitlab).

Supports in-house developer teams

With this round, the team will put more resources towards strengthening the core product and further enriching the developer experience. In addition, Medusa has started offering premium support for agencies and in-house developer teams building on the platforms

Mina Mutafchieva, partner at Dawn Capital said, “For all the breakneck innovation we have seen in the frontend, the majority of e-commerce sites sit on legacy platforms, such as Magento, CommerceCloud, etc. Even Shopify, which has transformed access to e-commerce for smaller merchants, is already 15 years old. As a result, the pain points for e-commerce merchants are exploding and most, if not all, we at Dawn have spoken to in the last 2 years, use inefficient “work-arounds” to achieve their business goals.”

“Merchants need to stand out among the crowd and optimise their operations to continue growing in the increasingly competitive e-commerce space. Developers are key to enabling the unique digital commerce experiences that are needed in today’s landscape so we focus on building the best tools possible for developers to be more efficient,” explained Sebastian Rindom, CEO and co-founder of Medusa.

“With its open-source approach based on Javascript, we think the Medusa team is building the most powerful platform to power the next generation of e-commerce experiences as demonstrated by the fact that developers love the product and are adopting it at an unprecedented rate,” said George Henry, general partner at LocalGlobe.

“Our level of extensibility and customisability allows developers to build powerful commerce setups without compromising the scalability of their business. We see users leveraging Medusa’s composable architecture to power everything from regular D2C brands to advanced subscription products, marketplaces, and B2B businesses,” said Oliver Juhl, CTO & co-founder of Medusa.

Open-source Shopify alternative

Founded by Oliver Juhl and Sebastian Rindom in 2021 in Copenhagen, Medusa solves the pains of merchants wanting to create unique customer experiences and optimise operations. The platform gives merchants control of their stack by easily connecting to APIs of payment providers, logistics tools, CMSs, and other systems while enabling a native omnichannel setup through its headless architecture.

Medusa is an open-source Shopify alternative. The composable commerce engine enables modern developers to build custom and extendible setups. Its open and modular architecture removes the need for hacky workarounds and secures maintainability and speed.

It provides the foundational building blocks for tomorrow’s e-commerce infrastructure. The solution is developer-oriented and has in less than a year of existence already created a community of over 2,000 developers and has over 10,000 projects started.

With this unparalleled growth in the developer community, it is touted to be the most starred Javascript e-commerce platform on GitHub in only eight months, surpassing established solutions such as WooCommerce and Magento.

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