E-commerce is booming worldwide and companies in this sector need to be flexible and connect with consumers. At a time when merchants are looking for an alternative to scale from Shopify and a more profitable checkout solution, Rally, a platform for ecommerce merchants, has raised funding.
$12M investment round
US-based Rally, offering a cutting-edge checkout solution, has picked up $12 million in Series A investment. This investment follows Rally’s $6M seed funding round in 2021.
The round was led by California-headquartered VC March Capital with additional participation from Felix Capital, Commerce Ventures, Afore Capital that backed SINAI Technologies, Alumni Ventures, and Kraken Ventures that backed Releaf and Rosaly.
These investors collectively have a deep understanding of the e-commerce ecosystem and have been early backers of big players such as Farfetch, Forter, Webflow, and Robinhood.
How will Rally use the funds?
The funds will help Rally further strengthen its team, penetrate enterprise and international markets, and expand integrations beyond Swell and BigCommerce with other commerce platforms such as Salesforce Commerce Cloud and commerce tools and payment methods such as Affirm and AfterPay.
Rally’s existing infrastructure can be integrated with any offering and leads the way how merchants future-proof their stores. Currently, it offers support for multiple back-end and front-end platforms, payment processors, and payment methods.
Later in the year, Rally will strengthen its fraud protection offering and plans to build out Web3 features, starting with allowing merchants to accept cryptocurrencies in their checkout.
Jordan Gal, co-founder and CEO of Rally said, “We are building an ecommerce ecosystem for the future – where business owners and developers are placed back in control of their brand. Right now, merchants are forced to accept the existing checkouts provided to them by underlying platforms, and app developers are tirelessly bound to the legacy platforms they build for. We believe there is a better way to do things – placing the merchant back in the driver’s seat and setting them up for success.”
Hyun Koo, Partner at March Capital who will also be joining Rally’s board said, “We’re incredibly impressed by Jordan and Rok’s industry knowledge and product discipline. Rally’s growth in the last year is a testament to the product’s market demand, and we’re excited to partner with the team to arm every business with a more profitable and consumer-friendly alternative to legacy, outdated offerings. We’re confident that Rally will be a critical player in every ecommerce merchant’s tech stack for years to come.”
Next-gen e-commerce checkout solution
Rally was founded by Jordan Gal and Rok Knez in 2020 in Portland. Previously, they ran CartHook, a checkout solution that processed nearly $3B in transactions for Shopify merchants.
They launched Rally after seeing demand from merchants for a next-generation checkout platform outside of the Shopify ecosystem. The launch of this solution was in line with the demand from merchants for a more customisable solution and a greater control over the checkout process to scale and provide consumers with a better shopping experience.
Since its debut, Rally is revolutionising the modern headless e-commerce ecosystem, bridging front- and back-end platforms, and creating seamless customer checkout experiences.
How is it beneficial?
Rally Pay ensures that shoppers never have to enter their info into the Rally checkout more than once. Shoppers are securely vaulted across the Rally network, so merchants benefit from shoppers going through any checkout in the network.
Once a shopper goes through a Rally checkout, Rally Pay makes the purchase process one-click moving forward at all Rally checkouts. Also, instead of saddling shoppers with a plethora of fields to fill out, Rally checkout guides them through the process step by step.
The one-click checkout solution and tools for post-purchase offers have proven to reduce the industry average 70% cart abandonment rate and increase revenue by over 12%.
Overall, for shoppers, it means a simple, streamlined, secure checkout experience whereas for merchants, it means a consistent, unified checkout experience that they control.
