Crisp, an app-only supermarket focused on ultra-fresh food based in Amsterdam has raised €75M in a new round of funding from existing and new investors.
Half of the funding came from long-term investors such as Target Global and Keen Venture Partners. A number of top Dutch entrepreneurs and executives have joined as new investors, including Adriaan Mol (founder of Mollie and co-founder of MessageBird), Sander van der Laan (former CEO of Action and Albert Heijn), and Joes Daemen (founder of Somerset Capital Partners).
This month, Crisp also disclosed the acquisition of regional supplier Eetfabriek. The company claims that in the last year, both its customer base and number of orders have doubled.
What happens with the acquisition?
Eetfabriek is situated in the industrial area of Vosdonk, the Netherlands. Sandwiches, drinks, smoothies, treats, and meals are all delivered by the company.
Crisp claims that with this acquisition, its fresh assortment will grow from 15 to 50 ready-to-eat dishes, mostly seasonal. Crisp believes that the quality of the meal is defined by the quality of the ingredients, as part of its goal of making great cuisine accessible to everyone.
Crisp was launched in November 2018 by Tom Peeters, Michiel Roodenburg, and Eric Klaassen with the goal of making better food more accessible to all. It bills itself as the supermarket app for fresh food.
The service delivers groceries seven days a week throughout the Netherlands and Belgium. Orders placed via the app before 10 p.m. are delivered the following day. The assortment includes products from over 800 local farmers and food providers.
Since entering the Belgian market in June 2021, Crisp claims it has experienced exponential growth; orders there have recently increased once more. In both the Netherlands and Belgium, the company distributes using its own fleet of cars, and it is quickly making the switch to delivery by 100% electric vehicles. In 2022, the company’s overall product offering increased by 36%, thanks in part to the introduction of its first line of non-food products.
Tom Peeters, CEO of Crisp said,”We understand our customers’ taste buds. And we also know exactly where to find good quality, local and seasonal produce. Besides the daily groceries, we now have a completely in-house kitchen where professional chefs turn our fresh produce into flavourful dishes, without any detours and at affordable prices. Eetfabriek had long been a supplier to Crisp, and together we have now scaled this channel from number 21 to the top three largest local sources offered through our app.”
“The financial support gives us a lot of confidence and this is boosted even more by the increasing customer demand,” Peeters continued. “We see the same trend that was recently identified in international research by McKinsey: even in a changing economic climate, fresh and conscious eating remains important, although keeping it accessible is becoming increasingly complex. We see that Crisp offers a solution to exactly that. In a challenging market with global increases in commodity prices and energy costs, we see our model is at an advantage, as it gives us shorter distances due to a short supply chain and an energy-efficient infrastructure without offline stores. That is how we stay relevant to the customer and we see that reflected in demand.”