Despite millions of retail locations worldwide, much of convenience retail still operates offline. At the same time, eating habits have shifted: nearly half of all household food spending now occurs outside the home, and consumers are increasingly discovering new food options through technology-driven platforms.
This shift is where Copenhagen-based food-tech company Noahs sees its opening. The company offers a plug-and-play system that enables retailers to transform traditional convenience stores into digital, multi-brand food destinations, without requiring major upfront investments.
Today, Noahs has secured €1.9M in new funding, valuing the company at €6.5M pre-money. The round was led by PSV Tech, with Kraen Nielsen, former Group CEO & CTO at Coop Denmark, and Bob Stein, President of RBS & Associates, also joining.
Existing backers such as Torben Frigaard Rasmussen, an early supporter of Noahs, also took part.
The company will use the fresh capital to expand into new markets, including the US and UAE, continue building its platform, and prepare for a Series A round in early 2026. The funding also supports a wider international rollout as the company moves from early pilots to large-scale deployments.
How does Noah’s model work?
Founded in 2020, Noahs operates a three-layer platform combining proprietary technology, brand streaming, and modular kitchen infrastructure. The technology layer creates an integrated omnichannel ordering system connecting kiosks, QR codes, retailer apps, and delivery platforms.
The modular kitchen setup employs compact, standardised smart kitchens capable of producing multiple branded food concepts from a single location, requiring low capital expenditure and minimal additional labour.
“Noahs has a real opportunity to reshape the whole infrastructure of how food moves through retail. Our strategy is to be present in 10.000 locations by 2030 and become the backbone of a new digital economy by 2040. With the recent investment injection, Noahs will accelerate its move from concept to category leader, powered by partners who understand that the future of retail food is digital, modular and global,” shares Daniel Baven, CEO & Co-Founder of Noah’s.
The company claims to have grown rapidly, reporting over 200% revenue growth in the past three years and signing major partners such as MAXOL, Q8, DSC, and MENY.
What’s next?
Noahs aims to scale up from early pilots to broad rollouts with established partners across Europe and new markets, including the US and UAE. Expansion plans include enhancing their technology stack, adding more digital food brands to their portfolio, and refining their modular kitchen formats to suit different retail contexts.
The company is also preparing for a Series A funding round expected in early 2026. Their long-term goal is to operate in approximately 10,000 locations by 2030, becoming a driving force behind a trillion-dollar global convenience retail market and a rapidly growing online food delivery ecosystem.
