Mews, the Dutch hospitality unicorn, has acquired Flexkeeping, the leading hotel operations platform for automated housekeeping and team collaboration. This move enhances Mews’ ecosystem with specialised housekeeping automation, ensuring hoteliers can manage the entire guest journey, from check-in to check-out, within a single platform.
For Mews, the integration represents a powerful expansion of its capabilities, driving efficiency, cost savings, and improved guest satisfaction across its customer base.
Redefining housekeeping standards
Founded in 2012 by Luka Berger and Aljaž Ketiš, Flexkeeping has reshaped how hotels approach housekeeping with an automation-first model. Its smart scheduling tools automatically assign rooms, manage cleaning cycles, and adapt shifts based on real-time property data. This means hotels can optimise staff allocation, reduce downtime, and avoid errors that lead to guest complaints.
The platform also enables customised cleaning cycles, from light daily refreshes to deep weekend cleans, giving managers visual tools to balance workloads and stay compliant with local regulations. For hotels already stretched by staffing challenges, these innovations deliver measurable improvements. Flexkeeping’s global rollout has boosted housekeeping productivity by up to 40% while reducing guest complaints by nearly half, proving its tangible value.
Collaboration without barriers
One of Flexkeeping’s most notable strengths lies in team collaboration. Its platform unites housekeeping, front desk, and maintenance teams through shared checklists, centralised task tracking, and real-time communication. This eliminates silos and ensures tasks are completed seamlessly.
Another standout feature is its built-in translation capabilities. Staff can create tasks in their native language using voice input, which is automatically translated and routed to the right department. This not only reduces errors but also improves morale by making communication effortless across diverse, multilingual teams. For hoteliers managing international staff, this function directly translates into smoother operations and happier teams.
Why does this matter for Mews?
For Mews, acquiring Flexkeeping is a strategic step to deepen its position as the all-in-one operating system for hospitality. With 12,500 customers in over 85 countries, Mews is already recognised for transforming operations across property management, revenue optimisation, and payments. Adding Flexkeeping’s award-winning tools extends its value proposition by integrating one of the most resource-intensive hotel functions directly into its Hospitality Cloud.
Hotels using Mews will now benefit from a unified system that combines property management, payments, and housekeeping automation without relying on fragmented third-party solutions. This not only lowers costs but also simplifies training and improves operational consistency. For Mews, it reinforces its reputation as a pioneer committed to solving real-world challenges for hoteliers while future-proofing the guest experience.
A stronger future for hospitality
The acquisition reflects Mews’ ambition to lead the industry’s digital transformation by addressing operational inefficiencies and elevating guest satisfaction. With Flexkeeping’s proven track record, including recognition at the 2025 HotelTechAwards, Mews now brings best-in-class housekeeping tools under its umbrella.
This deal strengthens Mews’ ecosystem, widens its appeal to global hotel chains and independents alike, and positions it as the go-to platform for managing every aspect of hospitality. By bridging operations with guest experience, Mews and Flexkeeping together set new benchmarks for efficiency, profitability, and service excellence.
