Financial advice remains out of reach for most people. According to the Financial Conduct Authority, fewer than one in ten people in the UK received professional advice last year.
London-headquartered AI startup Saturn aims to tackle this advice gap by automating the most time-consuming administrative and compliance tasks using AI. Its technology reduces the time required for tasks such as client reports, meeting summaries, and pension transfer paperwork from four hours to just 20 minutes of adviser review.
“Behind every financial plan is a human story. Advisers and their teams quietly change lives, giving families confidence and peace of mind. Our job is to empower humans in the financial advice process. By doing the heavy-admin-lifting and making compliance much more reliable and less painful, we can help financial advice professionals offer their life-changing services to more people at a significantly lower cost,” says Amal Jolly, Saturn CEO.
Today, Saturn has raised $15 million in Series A funding to make financial advice more affordable and accessible. The round was led by Singular, with participation from Shapers, Y Combinator, and Zeno Ventures.
The new funding will help Saturn expand its AI, engineering, research, and customer delivery teams and continue developing technology that makes financial advice faster and more reliable.
Tackling the advice gap
Founded in 2023 by Amal Jolly, Michael Ettlinger, and Rohit Vaish, the company aims to make human-led financial advice accessible to one billion people.
Jolly told TFN, “We started Saturn to enable advisers, not replace them, but enable them and grow the market, by building infrastructure that makes high-quality advice accessible, modern and economically scalable. The adviser remains central, the customer experience is elevated, and access is finally unlocked for more.”
Saturn’s AI system is built specifically for financial advice firms to comply with local regulations, including FCA and Consumer Duty rules, adapting automatically to each company’s policies. Every AI-generated document undergoes mandatory adviser review, ensuring compliance and accountability. By slashing manual work, firms can reduce operational costs by up to 90%, dropping the cost per client from £2,000 to approximately £200 annually.
Jolly adds, “We started this business to harness technology to help close the advice gap. As we continue to bring the cost to serve advice down, we will help the advice profession to improve the quality, cost, and scale of services in the UK, enabling them to reach more people and change lives for the better.”
Saturn faces competition from other AI tech providers in wealth management, such as Aveni and AdvisoryAI, but its strong focus on compliance automation and human-led advice distinguishes it in the market.
Currently, the platform supports over 6,500 advisers and integrates with popular industry tools to create a single source of truth for client data. More than 600 advisory firms, including Progeny, Hoxton Wealth, Perspective Financial Group, and Insight Financial Associates, use Saturn, with over 2,000 advisers engaging daily.
The company has doubled its market share in the past five months.
What’s next?
The newly raised funding will accelerate product development and expand teams in AI, engineering, research, and customer delivery. Saturn aims to make financial advice faster, more scalable, and reliable, enabling advisers to reach more clients while maintaining high standards of quality and compliance.
Jeremy Uzan, co-founder and GP at Singular, commented, “We have rarely seen such an ambitious, high-velocity founding team that combines deep technical expertise with real industry insight. They have built an exceptional group around them that moves fast, executes with focus and attracts top talent – and their early traction already reflects their ambition.”
Jolly concluded, “Over the next three years, our focus is on establishing Saturn as the core AI infrastructure powering advice firms, automating compliance, wealth management, intelligence and operational workflows in one platform. The new funding accelerates this with investment into AI, engineering and deep industry collaboration, enabling advice to be delivered faster, more compliant and at a fraction of today’s cost.”
