Customising SaaS platforms is often time-consuming and expensive, leading to low product adoption and high customer churn. As users turn to AI tools for quick solutions, SaaS vendors risk losing loyalty and insights. While recent no-code tools aim to help, they still depend on technical teams.
Legato addresses this by enabling business users to create customised software, fostering a new growth model for SaaS vendors called the Platform Creator Economy, where users can provide tailored services.
“SaaS platforms are realising that equipping developers and admins with better no-code or vibe- coding builders is no longer enough,” says Dana Rochman, CEO and co-founder of Legato.
Tel Aviv-based Legato has raised $7 million in a seed funding round led by S Capital VC, with participation from Cerca Partners. The company plans to use the funds to accelerate R&D and grow its AI team.
“The next battleground in the vendor AI race will be about empowering business users – those who understand the needs best – to create what they need themselves. Legato brings app creation directly to non-technical users, turning professional services into an autonomous, in-product experience available to anyone. It’s a win-win: platforms stay competitive and retain ownership of creation, while users can create tools around their business needs, in minutes rather than months.”
Pioneering vibe app creation
Founded in 2025 by Dana Rochman and Shlomit Tennenbaum, Legato specialises in creating vibe apps for software platforms, with an embedded AI builder that enables fully customisable products. The platform empowers any user, regardless of technical skills, to implement, customise, and automate in plain language.
Legato helps platforms easily adapt without the need for expensive or time-consuming services, thereby improving user adoption and growth. The company’s goal is to keep SaaS platforms competitive in AI by empowering users to create and turn platforms into self-sustaining ecosystems.
Behind the scenes, Legato runs a multi-agent AI system that acts like a virtual professional services team. The aim is to reduce customisation cycles from months to hours. The Israeli company is currently working with SaaS platforms in areas such as CRM and HR tech.
What’s next?
Moving forward, the company plans to expand into sectors including financial services, healthcare, telecoms, and energy, targeting any platform with APIs that wants to offer users a self-serve, AI-driven way to build what they need.
“While the multi-billion-dollar professional services market continues to grow at speed, in a large part due to platform customisation needs, SaaS vendors are missing out on enormous revenue-generating opportunities. With Legato, customisations are compressed into hours rather than months, saving time and resources on traditional professional services and turning the tide for SaaS platforms at risk of slowdown,” said Aya Peterburg, Managing Partner, S Capital VC.
“The founders, Dana and Shlomit, have faced firsthand the obstacles SaaS platforms are up against. Combining deep enterprise and AI expertise alongside an exceptional ability to execute, Legato is transforming SaaS software into fully extendable AI platforms that provide platform adoption from day one.”
