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Berlin-based diverse founders’ startup closes €325K to build flexible B2B marketplaces Founders
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Germany’s startup ecosystem has grown remarkably over the last two decades, helped by a supportive regulatory environment, access to capital and an academic structure and culture that encourage entrepreneurialism. We have seen many German startups bagging investments, including Milano Vice, Banxware, TRAVIT, and FarmInsect among others.

Now,, a Berlin/Belgrade-based tech startup transforming the way enterprises build and scale B2B marketplaces and digital platforms, has picked up €325K in pre-seed funding. 

The investment round was led by ICT Hub Venture, a Belgrade-based early-stage investment group focused on building technology-enabled companies with global potential. Also, TS Ventures Fund focused on supporting innovative technology and business solutions and Earlybird VC’s Vision Lab also joined forces in the round. 

Investment plans ahead

In a conversation with TFN, stated that they will use the funds to extend the runway and acquire more customers. Talking about future plans, the team is also looking to raise a seed round in early 2024 to reinforce their business and sales teams, as well as to increase the development team’s capacity. This will enable them to accelerate their product development and support more customers.

Brainchild of diverse founders was founded in 2021 in Berlin by Aleksandar Orlić, a co-founder and CTO of Penta, which was acquired by Qonto, and Filip Perisic, who built and ran a marketplace business himself, built tech that enables SAP’s B2B marketplace business. Later, they met Shuhrat Ashurov through Antler as they were looking for a commercial co-founder.

Filip migrated to Germany over 10 years ago to play volleyball professionally. Aleks moved to Chile over 25 years ago and built up his consulting business there. He was looking for a new adventure and that is when he moved to Berlin 13 years ago. Following his exit from Penta he decided to stay in Berlin and start another tech startup. Shuhrat is originally from Tajikistan but studied and lived in the US. Over 10 years ago he received a German government scholarship to get his Master’s degree in Germany. 

Currently, the team has six full-time employees, mainly based in Berlin and some freelancers and tech partners. 

Builds flexible and scalable B2B marketplaces has developed a headless cloud infrastructure for building, running, and scaling highly customisable B2B marketplaces and digital platforms. The solution offers an enterprise-ready, cutting-edge piece of engineering tech stack that enables companies to decrease tech costs and accelerate time to market. 

By decreasing the Total Cost of Ownership and accelerating Time to Market, offers clients a competitive advantage. Its proprietary workflow engine technology, enables enterprises to navigate the changing needs of the business landscape with its flexibility. observes lets companies leverage their technology to build impactful solutions.

Miloš Matić, Partner at ICT Hub Venture commented on the investment, “Our investment in is a testament to our belief in the company’s vision and the team’s ability to execute it. We’re excited to be part of this journey and look forward to seeing the impact they can make in the B2B commerce and enterprise digitalisation space.”

Davor Sakac, CEO at TS Ventures Fond, added “We’ve always been on the lookout for groundbreaking tech solutions that have the potential to redefine industries. With, we believe we’ve found a game-changer in the B2B digital marketplace sector. Their headless cloud infrastructure is precisely the kind of innovation we want to back.”

Notably, was a part of Earlybird’s Vision Lab in Berlin, a 6-month program for founders of international roots, building solutions in Germany, that offers mentoring, networking, and funding. Vision Lab Partner Ben Wilkening, shared: “I could see that was going to excel due to the chemistry of the team and their complementary experience. It’s a great success story to see this funding come together for them.”

Aleksandar Orlić, CEO of, expressed his enthusiasm about the partnership and stated, “This investment is not just a testament of the hard work and dedication of our team, but also a clear indication of the potential our innovation holds in reshaping the B2B platform landscape. Partnering with ICT Hub Venture, TS Ventures Fond, and Early Bird’s Vision Lab reinforces our commitment to delivering a unique solution to our clients. We look forward to an exciting journey ahead, and we’re thrilled to have such partners by our side who believe in us and our vision.”

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