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Husband-wife founded Dutch assessment tech startup raises €1.25M to match people and roles

The Selection Lab founders
Picture credits: The Selection Lab

The Selection Lab, an Amsterdam-based developer of assessment technology to screen applicants, had snapped €1.25 million in funding. The round was led by Borski Fund, and joined by a current investor Arches Capital. 

The investment will contribute towards the expansion of the tech and sales, and boost client acquisition through marketing. As a part of this milestone, The Selection Lab offers a free 3-month period for all new clients who apply in October 2023. 

“Due to our partnership with Borski, not only are we able to continue to grow our revenue, but also double down on impact,” said Joeri Everaers, COO and co-founder of The Selection Lab. 

Laura Rooseboom, Partner at Borski Fund, viewed the benefits of the investment in a similar light:  “Investing in The Selection Lab highlights our vision for the future of hiring – one that prioritises an objectivity, inclusivity, and fair process to ensure that organisations can confidently choose the best candidates for their success. This aligns with our core values of innovation, diversity, and the pursuit of excellence in finding the right individuals for organisations.”

“With this investment, we’re one step closer to revolutionising the selection process of employees – making it more objective, more professional, and more focused on the soft skills that truly matter,” added Lotte Welten, CEO and co-founder at The Selection Lab. “Together, we will redefine what it means to be ‘the right fit’ and boost diversity at the same time.”

User-friendly, easy-to-implement assessment tech

The Selective Lab was founded by the husband-wife duo Lotte Welten and Joeri Everaers alongside Jordi Wippert in 2018. They believe that objectively matching the right people with the right roles reshapes lives, organisations, and the society as a whole.

The company envisions an objective, skill-based hiring method that is user-friendly and easy to implement. 

The software developed by The Selection Lab is easy-to-use without prior HR experience. It can be integrated with other HR software and uses only scientifically validated tests. A smart data layer provides an objective way to analyse the soft skills of candidates. The layer allows recruiters to compare the skill profiles of candidates to different groups such as other applicants or best performing employees.

Since its debut, The Selection Lab has witnessed growth. The client base has expanded from 30 to over 180 in the past two years.

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