Many entrepreneurs, small business owners, and creators struggle to build software because they lack coding skills or resources. Often, they have to rely on manual work or hire costly developers. Emergent addresses this problem with its “vibe-coding” platform, launched in 2025. The platform lets users simply describe what they want, and AI agents handle all the heavy lifting, from building to testing and deploying complete applications.
Based in San Francisco, Emergent announced a strategic investment from Google’s AI Futures Fund. This follows recent funding of $23 million in Series A led by Lightspeed, with support from Prosus, Y Combinator, and Together. The company has grown rapidly, reaching over 2.5 million users and $25 million in annual recurring revenue in less than five months.
Emergent plans to use the investment to grow its team, accelerate product development, and expand its platform globally.
Mukund Jha, co-founder and CEO of Emergent, commented, “Not every business founder has the technology expertise or resources to make their dream a reality. With Emergent, we’re giving small business owners, creators and entrepreneurs the tools to bring their vision to life, no matter the complexity. We’re honoured to be supported by Google’s AI Futures Fund and excited to leverage Google’s industry-leading AI technology to further empower Emergent for our rapidly growing user base.”
Making software creation accessible to everyone
Emergent was founded in 2024 by twin brothers Mukund and Madhav Jha. Before this, Mukund was the co-founder and CTO at Dunzo, a major quick-commerce startup in India, while Madhav holds a PhD in Theoretical Computer Science and helped launch Amazon SageMaker.
Their goal with Emergent is to make software creation accessible to everyone, especially those without technical backgrounds. They envision millions of people, from side hustlers to small business owners, building apps on their own by early 2026.
Mukund tells TFN, “There was a clear gap we wanted to address. Users wanted production-ready apps without needing to assemble a technical team. My brother Madhav and I saw this repeatedly during our time at Amazon and Google. Brilliant ideas went nowhere because the people behind them lacked technical expertise or couldn’t afford development teams. We built Emergent AI to change that.”
The technology behind Emergent uses a system of specialised AI agents, each responsible for different aspects such as coding the frontend, backend, testing, and deployment. Unlike some competitors, Emergent allows users full control over the code and supports collaboration without restricting the choice of technologies.
Mukund elaborates, “Emergent AI uses autonomous AI agents to build full-stack applications from natural language descriptions. Unlike template-based tools, our agents handle technical decisions across the entire stack, frontend, backend, database integration, payments, authentication, infrastructure, and security.”
He adds, “What drives our growth is time-to-value. We quickly transform ideas into working software. Our parallel multi-agent architecture keeps costs manageable whilst maintaining quality. With the Google partnership and access to Gemini 3, we’re expanding what’s technically possible.”
Competitors such as Bolt.new, Lovable.dev, Replit, Bubble, and Base44 offer various no-code or low-code solutions but generally lack the full automation, flexibility, and production-grade capabilities Emergent provides.
The platform is now used by small business owners, freelancers, creators, and entrepreneurs to build tools that help run their businesses or start new ventures.
What about diversity?
When we asked about diversity, Mukund comments, “We’re building a distributed team that reflects our global user base spanning over 100 countries. As we continue scaling, we’ll be sharing comprehensive diversity data. We’re actively recruiting across the UK and Europe as part of our expansion.”
What’s next?
Emergent aims to grow its team, speed up product development, and expand globally with the new funding. They are also expected to integrate more advanced AI models, possibly including Google’s Gemini 3 if the partnership develops further.
Mukund adds, “Longer term, we’re working towards a larger change. When creation costs fall, consumption increases. We’re building towards a world where millions of businesses can exist that couldn’t before, software that fits the user rather than forcing users to adapt.”
The platform’s users are already building real-world apps like Continuous CV in the UK, Zolora in Germany, and an AI Use-Case Directory, illustrating Emergent’s mission to break down barriers and empower creators everywhere.
Jonathan Silber, Co-Founder & Director of AI Futures Fund at Google, said: “The AI Futures Fund is all about reimagining what can be accomplished with generative AI. Emergent’s work is helping people make their ideas a reality, breaking down barriers, and democratising access to the tools businesses need to build their technology stack. We look forward to supporting them on their journey as they build with Gemini 3, and we can’t wait to see what they do next.”
