At a time when there is increased business reliance on freelancers and almost 47% of the global workforce consists of freelancers, Dutch startup Bubty revolutionises how companies and agencies recruit and manage freelancers.
The Hague-based startup that manages flexible workplaces has raised $1.9 million in seed funding. It comes from existing shareholders and an established American industry player, highlighting their shared vision of the future labour market.
The company plans to expand its activities in the US by recruiting senior sales and marketing professionals and developing its technology. Also, Bubty will follow up with a Series A financing round to further scale up its international operations.
Transforms the freelance labour market
Founded by Benjamin Schriel and Lee Willoughby in 2020, Bubty has developed AI-driven technology that lets companies build their own internal, private talent pools. It allows them to take charge of the entire process of managing freelancers, from contracting to payment.
As per the company, this leads to strengthened brand and employer branding and ensures the quality of work while saving time and costs in recruiting and managing freelancers.
Payments via Bubty’s technology fully comply with international regulations, enabling companies in over 190 countries to hire, contract, and pay freelancers. The platform achieved significant success in both the United States and the UK, where the use of freelancers is already much more common than in other countries, and there is a strong emphasis on legal accuracy.
“Our AI-driven matching ensures that the right freelancer can quickly be found, which is essential in a market that increasingly requires flexibility,” said co-founder Benjamin Schriel (26).
“There’s an ongoing trend towards decentralisation in the labour market,” added Lee Willoughby (26). “Almost half of the global workforce consists of freelancers (47%), leading to a growing demand for efficient freelance management. Our technology to create private freelancer talent pools offers a fitting solution.”
