In today’s modern software development industry, creating a culture that prioritises a better developer experience is crucial for building quality software. However, the importance of continuous feedback and other elements that influence the overall productivity and success of different development teams are often overlooked.
To help tackle this, Silicon Valley-based Digma has launched the world’s first Continuous Feedback platform, which enables developers to deliver fast and analyse how their code behaves in the real world. It reduces the risk surrounding checking-in code changes to complex systems or when using GenAI code.
Snaps $6M seed funding
Recently, Digma raised a total seed funding of $6 million led by at.inc/ and Sorenson Ventures. Other investors include Abstraction Capital, Inner Loop Capital, and Hetz Ventures (which backed Aligned and 8fig), and angel investors, including Guy Podjarny, co-founder of Snyk, Tom Preston-Werner, co-founder of GitHub, and Chris Bach co-founder of Netlify.
“Over the years we’ve been continually frustrated by a conspicuous gap emerging in the development process,” said Nir Shafrir, Digma CEO. “Businesses are losing customers due to bad code put into production, or code that doesn’t perform as it should in the real world. At the developer level, Digma solves a common problem, which is that developers get feedback too late. They are expected to deliver fast, but they can’t see how their code behaves in the real world, so they can’t make informed design decisions and assess the impact of their changes..”
“Organisations that do not adopt AI-generated code will fall behind in the productivity race, and developers who are reticent to use the technology will soon fall behind as well,” said Digma Chief Technology Officer and co-founder Roni Dover. “The great challenge that stands before organisations now – given the limitations of the technology – is how to use it safely and responsibly. For that, automated and even AI-driven guardrails need to be in place. Continuous Feedback reduces the risk surrounding checking-in code changes to complex systems or when using GenAI code.”
Vidya Raman, Partner at Sorenson Ventures, said: “We have been impressed by the feedback we are seeing in developer communities in terms of Digma’s ability to introduce continuous feedback into the development lifecycle in order to scale code quality and productivity,” she said. “By emphasising evidence-based methods and unlocking a new way of developing software, Digma is empowering developers to own their code all the way to production by delivering key observability insights.”
First-of-its-kind Continuous Feedback platform
Digma was founded in 2022 in Santa Clara, California by Nir Shafrir and Roni Dover, with first-hand experience in dealing with the business impact of accelerating releases in complex applications without providing developers with feedback about their code performance.
Digma’s world’s first Continuous Feedback platform is designed to address gaps in the development lifecycle. By emphasising evidence-based methods and delivering key observability insights, Digma is empowering developers to own their code all the way to production.
With Digma, developers are unlocking a new way of developing software, shipping better code, while documenting their excellence and celebrating their experience. The Digma platform is built on the latest observability technologies such as OpenTelemetry and relies on Machine Learning processes to analyse the code runtime data and automatically suggest improvements.
