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Danish startup raises €3M to disrupt customer onboarding for financial services

Uniify founders
Image credits: Uniify

Amidst the economic downturn, as European tech startups struggle to raise funding, a Danish fintech startup Uniify has managed to go from being completely bootstrapped to raising €3 million from business angels and VCs.

The investment came from Danish VC People Ventures, and purpose-driven Forward VC and Spring Capital. Also, business angels founders Jannick Malling and Leif Abraham, and the founder of Vivino, Heini Zachariassen participated in the round.

The Copenhagen headquartered Uniify aims to expand into new markets and hire more people. Initially, the focus will be on the UK due to its size and role as Europe’s financial capital.

“We are in a favorable situation as we are currently the only ones who have gathered all the necessary data sources and partners in one unified solution. We are experts in financial onboarding and not the classic compliance, KYC, and credit expert. There are many of them, and they do not yet offer the same opportunity to automate the onboarding of customers as we do”, said Niclas Adegnika, CEO at Uniify.

“Learning about the product Troels, Niclas, Martin, and their team have built, the pragmatic approach to creating onboarding flows, and the way they’ve built their company so far, had us excited about the team and the service they’re providing. Matter of fact, we might know of a few regulatory authorities in our industry who could stand to consider Uniify’s services”, added Vince Wols, Partner at Forward VC.

“With more and more requirements and financial services rising, making customer onboarding simple will be an art form in the future, and the potential in Europe in the next few years is several billion euros. This, coupled with a team that has executed the way they have over the past few months, is truly unique”, noted Christian Damsgaard Tost, General Partner at People Ventures.

“The team behind Uniify has managed to build a product in a short time and got a lot of customers on board. The product also solves a widespread problem among companies in a no-code solution that makes it easy to implement and use as a building block for more complex solutions”, added Heini Zachariassen, founder of Vivino.

Digitilise customer onboarding

In recent years, customer onboarding has become a difficult process for financial companies. Financial companies must follow strict rules to comply with current and ongoing regulations within lending, wealth management, and leasing, among other areas. The solution by Uniify allows companies to easily, quickly, and securely collect needed financial information about their customers.

The founders of Uniify were Martin Sand Jensen, Niclas Adegnika, and Troels Burmlle. They wanted to change the way financial companies onboard newly acquired customers. In addition to credit scoring, identity verification, KYC, KYB, Uniify aims to revolutionise financial customer onboarding. By enhancing the user experience and accelerating customer onboarding, they help companies save time and money.

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