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Created by gamers for football fans: GOALS kicks off with $15M funding to take on FIFA


While France’s Sorare snapped up Europe’s largest ever crypto round in 2021, scooping up a whopping $680m for the blockchain-based fantasy football game — allowing to ‘mint’ NFTs of popular players — a new one to join the league is GOALS. 

Sweden-based GOALS is a fast-paced and multiplayer-first football game primarily for PC and consoles and has announced a $15M seed round led by Northzone, a global VC firm that has also backed leading tech giants like Spotify, Klarna, Trustpilot, and Homa Games. The round also saw participation from previous investors Cherry Ventures, Moonfire Ventures, Banana Capital and new investors Not Boring Capital and Cassius. 

The round features notable angels such as FC Barcelona star Gerard Pique, Sorare co-founder and CEO Nicolas Julia, Axie co-founder and COO Aleksander Larsen, metaverse expert Matthew Ball, and web3 authority Magdalena Kala. The funds will allow GOALS to double their headcount by recruiting another 30 game developers by the end of 2022.

Gameplay-first football game

GOALS is a gameplay-first football game that is free to play, cross-play, multiplayer-focused, and esports ready.

“We’re thrilled to announce a seed round by an amazing group of VCs and fantastic angel investors”, said GOALS co-founder and CEO Andreas Thorstensson. “We have been in the very fortunate position where investors reached out to us before we were actually fundraising so we were able to pick the ones we felt had the best fit for GOALS. The current investors have the perfect combination of expertise in gaming, sports, web3 and company growth. With GOALS, I am building my dream company. It combines my deep interest in sports, gaming, esports and new technology. After playing most football games on the market and observing the esports scene for a long time I could see that gamers deserved something new. GOALS is a gameplay-first football game. Free to play, cross-play, multiplayer-focused, and esports-ready where the players can finally own their in-game items instead of renting them.”

By utilising environmentally friendly blockchain technology, GOALS allows true digital ownership of in-game assets. These in-game assets are earned for free through gameplay and can be used in the game or traded freely at any point.

Football and gaming are respectively two enormous markets. With 3.5 billion football fans and 2.9 billion gamersthe estimated market for virtual goods in this space is valued at close to $190bn. Major players have bet big on realism and licensing to sustain their market positions. This leaves a huge space for companies like GOALS who can deliver an esports ready product that offers the accessibility and non-stop action of other online giants like Rocket League. GOALS’ play-and-own business model is ideally placed to service the new market for NFTs which is itself estimated to reach $80Bn by 2025. Gamers will own their players and teams to take part in professional online leagues.

“Andreas has gathered around him a stellar team. They’ve identified a unique opportunity at the intersection of metaverse and football, the world’s largest sport. Web3 and the technology behind innovations like NFTs will power the next generation of businesses in this space and GOALS is poised to become a leader in their own category”, adds Pär-Jörgen Pärson, a partner at Northzone and sitting on the GOALS board.

“GOALS represents a rare investment opportunity. The game they’re building is original and fun, and their growth and business model is truly impressive. Andreas is as impressive a founder as I’ve ever met, has a solid vision and a clear execution plan. From a personal perspective too, this intersection of football, gaming, esports and NFTs covers so much of what I find fascinating. I’m really excited to see where we go from here” says Mattias Ljungman, founder of Moonfire Ventures. 

“GOALS is not just a game, but a team on a mission,” says Sophia Bendz, partner at Cherry Ventures, which also led GOALS’ pre-seed round. “In just a few short weeks, GOALS grew its following to well over 25,000 people on social media and thousands upon thousands in Discord. GOALS is creating something people have long wanted. We’re excited to be with them on their journey in creating a new football game people love.”

Founded in late 2021 by SK Gaming’s co-founder Andreas Thorstensson, GOALS aims to distinguish itself from FIFA in multiple ways, including not licensing the use of real-life football players and operating an arcade approach to the genre to appeal to a more expansive audience.

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