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California-based ‘Agora’s alternative’ 100ms pockets $20M to develop next-gen live video apps

Image credits: 100MS

100ms, a California-based live-video infrastructure startup, announced that it has secured $20M in a Series A funding round led by Falcon Edge’s Alpha Wave Incubation. 

Other investors like Matrix Partners India, LocalGlobe, as well as existing investors Accel and, participated. 

The announcement comes hot on the heels of the $4.5M seed round in October 2021. 

With this round, the company aims to allow developers to build and deploy enterprise-class video applications in hours. 

Live-video infrastructure platform

Founded by Aniket Behera, Kshitij Gupta, Sarvesh Dwivedi, 100ms is a live-video infrastructure platform that provides subscription-based products to its customers. 

The company provides a low-code solution for companies looking to add video/audio conferencing within their applications. 

How did it all start?

Kshitij Gupta started working on live video way back in the 2000s when it wasn’t a thing. 

He built video solutions for the first iPhone & 3G networks and then joined Facebook to build the video infrastructure for FB Live. 

After flying back to India, he joined as VP engineering at Disney+Hotstar, where he built the world’s largest live streaming platform with his colleagues – Sarvesh and Aniket.

“Building and managing video infrastructure at scale is a non-trivial problem for most organizations”, says Kshitij Gupta, CEO at 100ms and former VP, Engineering at Disney-Hotstar. “Our goal is to make it easy for businesses of all sizes to deliver deeper-than-physical live video experiences within their products in less than half-dozen lines of code.” 

With 100ms, Kshitij aims to simplify video access for all companies across the world.

An alternate to Agora?

The Californian company claims to be Agora’s alternative. For the uninitiated, Agora is a Real-Time Engagement (RTE) platform. 

Santa Clara’s headquartered company aims to make real-time engagement ubiquitous, allowing everyone to interact with anyone, in any app, anytime and anywhere. 

With customers like WhiteHat Jr, Circle, Paytm Insider, Frontrow, and Kutumb, 100ms announced that it has witnessed over 20X growth in usage metrics over the last quarter. 


Alpha Wave Incubation is an early-stage $300M fund managed by Falcon Edge cofounder Navroz Udwadia.

“Online gyms are asking trainees to report their injuries. Online schools are adding libraries, and enabling 1-1 help sessions. Online dating apps are looking to recreate better virtual meeting experiences. 100ms is enabling product makers to imagine and add sophisticated live-engagement, by abstracting the complexities of video streaming.” Anirudh Singh, Managing Director at Falcon Edge’s Alpha Wave Incubation, commented on leading the round.

Matrix Partners India is an investment firm with approximately $1B under management. The firm invests in Indian companies targeting the consumer and enterprise market at the seed, early, and early growth stages. 

“Mainstream video conferencing solutions are good enough, but not best-in-class for someone building a video-first business. Whether it’s an online fitness, e-learning, gaming, or shopping, we’re very early in the journey of video-first experiences and the 100ms team has built a great product with phenomenal early traction. We’re excited to partner with Kshitij and Aniket in building a video-first future.” says Pranay Desai, Principal, Matrix India.

Accel is a global venture capital firm that is the first partner to exceptional teams everywhere, from inception through all phases of private company growth.

“Zoom and similar products helped us through the surge in digital adoption. We are missing one very important fact though – real 1:1 experiences cannot always be boxed into Zoom video tiles. Our belief is, going forward all companies will embed video experiences into their apps. 100ms provides the best-in-class infrastructure to power these video experiences.”, shares Abhinav Chaturvedi, Partner at Accel, on the continuation of the partnership from the seed stage.

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