Success! You're on the list.

Success! You're on the list.

Berlin’s ChatGPT for marketing: Conversational AI trailblazer Spectrm raises $6.5M funding

Spectrm team
Picture credits: Spectrm

Spectrm, a Berlin-based AI-driven conversational marketing platform, has snapped $6.5 million in funding. The round was led by 3TS Capital Partners, which backed Autenti, a Polish platform, with participation from existing investors including LHV Global, BDMI, North Base Media, and Jens Schumann.

The investment will fuel Spectrm’s mission to make one-to-one customer conversations at scale available to marketing teams at global brands. The capital will support the company’s expansion of its leadership position in brand-ready AI tools and integration with CRM systems to increase conversion and capture zero-party data which serve as the basis of building the future of consumer lifecycle, segmentation and retention marketing.

Besides the funding round, Spectrm welcomed new board members – Dave Helmreich, Chief Commercial Officer at Innovid (NYS: CTV) and Andy Hunn, a three-time exited founder, who will provide valuable guidance and support as the company continues its growth trajectory.

Max Koziolek, CEO and Founder of Spectrm stated, “Spectrm combines the power of large language models to understand consumers, with proven best-practices, templates and tools to build conversational journeys and automate direct interaction in messaging apps. It’s the new way for lifecycle, CRM and retention marketers to build relationships that increase revenue and grow customer lifetime value.”

“Spectrm is defining the conversational marketing category for consumer brands,” added Sever Totia, Partner, 3TS Capital Partners who is joining Spectrm’s board of directors. “Their vision for the future of one-to-one marketing leveraging all the ubiquitous  messaging channels fits well in our portfolio of investing in disruptive personalization platforms. The company’s rapidly expanding enterprise customer base and consistent year-over-year revenue growth confirms their market opportunity. “

What challenge does it tackle?

As per reports, social media users spend an average of 2 hours and 24 minutes per day across eight social networks and messaging apps. Сonversational marketing remains one of the best and most effective options. However, it remains underestimated as only 1 out of every 100 businesses engages customers automatically or with chatbots, an approach with massive reach and greater interactivity. 

Resolving this, Jendrik Höft, Manfred Stellenberg and Max Koziolek founded Spectrm in 2016 in Berlin to automate personalised one-to-one conversations to engage and convert customers. The AI-powered platform helps marketers guide customers from websites, ads, and messenger apps like Facebook Messenger to final purchases. 

Conversational AI marketing platform

Spectrm is the no-code conversational marketing automation platform for brands to convert customers and drive more revenue using social messaging channels. Spectrm’s chatbot marketing solutions,  conversational AI and messaging analytics, make it easy to personalise customer experiences at scale.

It streamlines the disconnected, multi-touchpoint marketing funnel into a fun and interactive conversation. The result is a personalised, instant and effortless buying journey that generates declared data on customer preferences. Spectrm also helps marketers leverage the data collection to build meaningful segments, optimise their funnel and build stronger customer relationships.

Spectrm’s impressive customer base includes Uber, HelloFresh, Volkswagen, Premier League, and Pandora. Using Spectrm, clients claim to have experienced unprecedented 65% consumer response rates and 50% conversion to orders.

Related Posts

Get daily funding news briefings in the tech world delivered right to your inbox.

Enter Your Email
join our newsletter. thank you