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Treefera, led by former J.P. Morgan MD and UiPath CCO secures $2.2M for AI-enhanced carbon offset transparency

Treefera founders
Picture credits: Treefera

Treefera, an innovative AI-powered data platform founded by Jonathan Horn, a former Managing Director at J.P. Morgan, and Caroline Grey, former Chief Customer Officer at UiPath, has successfully secured $2.2 million in pre-seed funding to revolutionise the carbon offset market. With the funding round led by Concept Ventures, Treefera is aiming to make carbon offsetting and conservation more accurate, transparent, and efficient.

Carbon offsetting, a sector expected to reach $250 billion by 2050, has been plagued by trust issues due to challenges in measuring and validating carbon credits. Treefera’s platform leverages AI algorithms and an extensive database that has mapped over one trillion trees worldwide. This unprecedented volume of tree data enables Treefera to address the key challenges in carbon offsetting comprehensively.

AI forest mapping

The platform expedites the complex process of measuring, reporting, and verifying carbon credits, typically a time-consuming and cumbersome task. The London-based startup’s AI-driven approach allows for near-real-time visibility, offering detailed insights on forests, individual tree health, carbon sequestration, and other crucial factors like fire, flood, and drought risks. This level of granularity has never been achieved at such a scale before.

For clients such as assurers, insurers, traders, and landowners, Treefera’s platform covers various jurisdictions and integrates seamlessly with client analytics environments through an API. This newfound transparency and accuracy will significantly impact how carbon credits are priced, ultimately bolstering the global offset market’s growth.

Jonathan Horn, CEO & Co-Founder of Treefera, emphasized the platform’s potential impact, stating, “Treefera’s transformative AI tool has the power to revolutionize the world’s approach to forest data and conservation. Our platform enables instant analysis & insights of carbon offset projects, and critically allows easy integration of that trusted data into our clients’ analytics environment through an API. We’re thrilled to have esteemed investors on board who share our vision of a more transparent and impactful carbon offset market.”

Reece Chowdhry, Founding Partner at Concept Ventures, comments, “The Treefera platform and its exceptional team impressed us beyond measure. This innovation not only contributes to the fight against climate change but also offers businesses, governments, and landowners a compelling commercial opportunity. With Treefera, trust and accuracy are injected into carbon offset projects, positioning tree conservation as the smart and essential choice.”

With the $2.2 million funding injection, Treefera plans to enhance platform capabilities, expand its team, and extend its global market presence. The team benefits from the guidance of well-known experts like Manuela Veloso, Head of AI Research at J.P. Morgan, and Mark Lacey, Head of Global Resource Equities at Schroders.

As climate change intensifies, Treefera is positioned to reshape the carbon offset landscape by offering innovative, data-driven AI-powered solutions that bridge the gap between good intentions and tangible impact. Their pioneering work brings much-needed transparency, accuracy, and trust to carbon offset projects, paving the way for a more sustainable future.

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