TRAIT, a Berlin-based training app formerly known as twaiv, has raised around €1 million in seed funding from HTGF (which invested in doinstruct and StoryBox, the angel club Better Ventures and other private investors.
Funds utilisation
The funding will support the further development of its AI training platform, which aims to provide a more personalised and empathetic training experience for runners.
The seed funding enables TRAIT to realise their vision of an empathetic and adaptive training environment that is not only focused on performance, but also on the well-being of the runners.
Johannes Dierkes, Investment Manager at HTGF said: “We are excited about TRAIT’s vision and approach to creating an empathetic and adaptive AI training platform for athletes. It’s designed to strengthen individuals not just physically, but also mentally.”
Rebranding and relaunch
In addition to the investment, the training app has been relaunched as TRAIT for runners. The latest version of the app can be downloaded for free in the app stores for Android and iPhone.
What challenge does it address?
The team’s research indicated that people weren’t reaching their goals due to a lack of statistics or workouts, but because either their plans lacked flexibility, or they didn’t have the support network when they needed it.
These are two key issues that TRAIT is addressing, so that when life gets in the way, nobody gets left behind.
What does TRAIT do?
The company was founded by Raphael Jung and Matthias Ettrich in 2021. Its mission is to help people achieve their individual training goals and lead a more sustainably active and fulfilling life.
At the heart of the company is the desire to combine science-based training with a sense of community. The team aims to set a new benchmark in the industry by emphasising the importance of human interaction and social support.
The previous version of the app achieved significant growth with the downloads increasing by 178% annually with highly individualised running training plans and a virtual coach. Building on this, the company aims to provide runners with even more tailored support.
Raphael Jung, CEO of TRAIT added: “With TRAIT, we have developed an app that is as empathetic and understanding as a human coach would be. We help people get back into sport. We combine sports science and AI training with real social, mutual supportiveness. With the help of HTGF, selected business angels from better ventures and other private investors, we are ready to revolutionise the way people think about being fit.”
What do we think about TRAIT?
TRAIT is poised to revolutionise the fitness industry with its empathetic, AI-driven training platform. By focusing on personalised and flexible training plans, it addresses key barriers to achieving fitness goals. Its emphasis on combining sports science with a supportive community sets a new industry standard.
As the app gains traction, it will help more runners achieve their goals, promoting a sustainable, active, and fulfilling lifestyle for users.