While spend management, payroll, and payments have made real progress over the past decade, billing, collections, and revenue recognition remain mired in spreadsheets, endless manual entry, and a patchwork of tools that buckle under custom deals or complex pricing schemes such as usage tiers and ramps.
Sequence changes the game entirely. It rolls out in days, adapts to any pricing changes on the fly, and deploys AI agents to manage the entire contract-to-cash flow.
Fresh off 10x ARR growth, the company just closed a $20M Series A led by 645 Ventures. A16z, Firstminute Capital, Passion Capital, Dig Ventures, Vor Capital participated, along with CFOs from Decagon, Klaviyo, and Wise, bringing total funding to $38M.
Eliminating manual finance drudgery
CEO Riya Grover founded Sequence after a decade observing the challenges faced by finance teams in software companies.
Grover explains, “Here’s what’s happening in finance teams – brilliant people spend 80% of their time on repetitive tasks like calculating invoices by hand, chasing unpaid bills, and reconciling transactions, while revenue slips through the cracks because complex contracts are hard to track. Sales shouldn’t be constrained by what the billing engine can support. With Sequence, teams can price and sell in the way that’s best for customers and the business, while Finance has peace of mind knowing every contract, no matter how custom, is handled accurately.”
At its core, Sequence features a foundational data model supporting any contract complexity, such as seat overages, pricing ramps, temporary discounts, or milestones, overlaid with strategic AI agents: a contract agent that converts signed deals into billing schedules synced to CRM and ERP; a dunning agent automating follow-ups and payment reconciliations; and an invoice review agent detecting anomalies pre-send, all monitored via a “watchtower” command center for seamless human-AI handoffs.
Grover elaborated to TFN, “We have built a proprietary foundationaldata model which models any pricing or bespoke contract structure (such as usage tiers, seat overages, milestone-based, complex ramps, and temporary discounts). This enables us to automate quoting, billing, invoicing, and AR for B2B companies, delivering seamless workflows and full accuracy. “
The platform also features instant adaptability, full oversight without sacrificing control, and automation of over $1B in annual invoice volume for 100+ customers, including Runway, Bill.com, and Moonpay, reducing billing time from days to hours.
Unlike competitors such as Stripe Billing, Zuora, or Chargebee, Sequence deploys faster, stays accurate by design, and avoids becoming an engineering project.
What’s next?
The $40M total raised to date fuels the expansion of the agent roadmap to eradicate manual finance work across operations, with hires in engineering and go-to-market to capture the disruption-ready order-to-cash space.
Grover concludes, “With the new capital, we’ll grow our engineering, product and go-to-market teams to build the category leader in revenue automation for next-generation finance teams. Our goal is to advance agentic automation in revenue operations such that agents increasingly take on operational tasks, and leverage contract and revenue data to provide strategic guidance and improved controls for finance teams.”
“Sequence is transforming revenue operations with AI that’s fast, accurate, and flexible enough for any contract. Their approach finally gives finance teams the control and efficiency they’ve been waiting for, while adapting to the most complex deals. We’re excited to support Riya and the team as they scale Sequence into the category-defining platform for revenue operations,” says Nnamdi Okike & William Hess of 645 Ventures.
