With a global shortage of four million security professionals and burnout affecting nearly seven in ten practitioners, the vulnerability management landscape remains daunting. Security teams today face an unrelenting flood of alerts from multiple tools, making it difficult to identify and remediate the true risks.
In a conversation with TFN, Ravid Circus, co-founder and CPO of Seemplicity, a Palo Alto-based cybersecurity startup, says the company tackles this problem by cutting through the noise: “One of our customers, for example, has Seemplicity process over 200 million findings every single day. Without automation, trying to make sense of that volume by hand or across disconnected systems just isn’t realistic.”
Seemplicity’s platform consolidates and prioritises these findings, reducing non-actionable alerts by 95% and automatically generating remediation tasks to help teams focus on what matters most.
Today, this Palo Alto-based cybersecurity startup secured $50 million in a Series B funding round led by Sienna Venture Capital, with participation from Essentia Venture Capital and existing investors Glilot Capital Partners, NTTVC, and S Capital.
The fresh capital will support Seemplicity’s rapid expansion in the US, UK, and Europe, as well as advance the development of its automated exposure management platform. The company reports an 800% increase in annual recurring revenue since its Series A and a threefold jump in new customers.
Built by practitioners, for practitioners
Seemplicity was founded in 2020 by three cybersecurity veterans: Yoran Sirkis, former CEO of Covertix and seasoned security industry leader; Ravid Circus, with over 20 years in cybersecurity leadership roles including VP of Products at Skybox Security; and Rotem Cohen Gadol, an expert in large-scale cyber system design and former leader in Israel’s elite cyber intelligence Unit 8200.
Circus reflects: “As a practitioner, I felt the pain firsthand, drowning in findings, juggling too many tools, and trying to coordinate fixes across different teams. No matter how much effort we put in, the backlog kept growing, and critical issues slipped through. But as I started speaking with peers, it became clear this was not just my experience. Everyone was running into the same challenges. That mix of personal frustration and a widespread market gap is what drove us to start Seemplicity.”
Founders aim to create a platform that simplifies exposure management and frees security, IT, and DevOps teams from manual, fragmented workflows.
AI-driven innovation that accelerates risk reduction
Seemplicity distinguishes itself by focusing on translating risk findings into prioritised remediation actions.
Circus explains to TFN, “A lot of tools are great at pointing out risks, but they stop there. We think about everything through the lens of actually reducing risk and making the biggest impact. Our platform pulls in findings from all the different security tools, prioritises them by what’s truly exploitable and relevant to the business, and then gets them straight into the hands of the teams that can fix them.”
The company’s platform uses automation to assign ownership, provide clear remediation guidance, and group similar issues for efficient handling. For example, one customer reduced a backlog of 30 million cloud-related findings by over 80% on day one, aided by Seemplicity’s ability to consolidate fixes.
Competitors like Tenable, Rapid7, CrowdStrike, and Qualys offer exposure management solutions, but Seemplicity’s emphasis on orchestrated remediation and workflow automation sets it apart.
Growth fueled by AI and global expansion
Looking forward, Seemplicity plans to deepen workflow automation and introduce capabilities for active remediation and advanced risk correlation. The company also intends to expand its footprint across Europe and pursue additional sales channels.
Circus notes, “We’ll be adding more types of automation so teams can cut down on repetitive work, and introducing active remediation to help fix issues directly where it makes sense. We’re also investing heavily in AI, including new ways to correlate toxic combinations of findings that create bigger risks when they appear together. And we’ll continue to add richer asset context so organisations always know which exposures truly matter in their environment”
With total funding now $80 million and customer adoption surging, Seemplicity looks to help enterprises build stronger defences by turning vulnerability visibility into swift and coordinated action.
