Outcraft AI has raised €2 million in pre-seed funding from Practica Capital, an early-stage VC in the Baltics, to develop revenue agents that engage customers through voice, SMS, email, and WhatsApp. Venture builder Lost Astronaut also joined the round.
The start-up tackles a common problem for revenue teams: deals are often lost because of slow responses to customer signals, not because of low demand. Sometimes leads come in when sales reps are unavailable, or payment issues are missed until it’s too late. Traditional solutions like SDR teams, standard email flows, and basic CRM automations are often too slow, inconsistent, or limited in the channels they cover to fully capture these opportunities.
Founded in Vilnius, Lithuania, in 2025 by Will Nauseda, along with Edvinas Rakickas and Rytis Dereskevicius, Outcraft was founded to address this gap. The platform integrates with Salesforce, HubSpot, Shopify, and Stripe, monitors real-time triggers such as new leads, abandoned checkouts, or declined payments, and deploys agents to respond immediately.
The agents reach out to customers by phone, send follow-up messages if there’s no answer, and switch to email if messages aren’t seen. They keep track of all previous interactions. If a payment is declined, the system calls the customer within minutes, helping to recover up to 25% of transactions that would otherwise be lost.
“The agents are genuinely autonomous in the sense that they make real-time decisions – which channel to use, when to follow up, how to handle an objection, without a human in the loop for each interaction. They respond to what’s actually happening in a conversation and determine the next best action dynamically,” explains Nauseda to Tech Funding News.
Nauseda adds, “An agent knows it’s working toward a specific goal: booking a meeting, recovering a payment, reactivating a user – and it operates within that lane. It doesn’t go off-script or take unilateral actions outside the workflow it’s been set up to run. Human teams set the objectives, define the integrations and review performance; the agents handle the execution in between. That balance is important to us: the value is in removing human bottlenecks from repetitive, time-sensitive interactions, not in removing human judgment from strategy.”
The company says that reaching out to new leads within seconds can boost demo booking rates by 300%. Early users such as Pulsetto, Omnisend, Kiloverse, and Warmy are already on the platform.
Outcraft’s direct competitors include Outreach, Salesloft, Apollo, 11x, Artisan, and Amplemarket. Unlike them, Outcraft covers the whole revenue lifecycle, from prospecting and conversion to payment recovery, retention, and reactivation. Its main advantage is real-time voice capability, which sets it apart from competitors that focus on text.
“Outcraft AI’s agents have conversations. They can call a customer, answer questions, handle objections, and decide in real time whether to follow up via SMS, email or WhatsApp based on what’s actually happening. If a call is missed, the system doesn’t wait for a human to notice and manually follow up, it continues across channels automatically. The interaction is continuous and context-aware across the full lifecycle, not a series of disconnected touchpoints,” says Nauseda on competition.
“Outcraft AI is building the orchestration layer for a new generation of lean revenue teams – where a single operator can run the entire inbound motion across every channel, at any scale. We see this catering to scalable workflows: the same execution that once required an entire sales team can now run autonomously,” adds Arvydas Bložė, Partner at Practica Capital.
The €2 million investment will help Outcraft develop its product and expand its market reach. In the future, the company aims to achieve autonomous revenue execution, in which agents handle qualification, product demos, objections, and negotiations without human intervention.
