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Indian WordPress rival Scalenut secures $3.1M to help SMBs scale content through AI

Image credits: Scalenut

Scalenut, a New Delhi-based AI-powered SEO & content marketing platform, announced today that it has secured a $3.1M seed plus funding round led by Saama Capital & Amit Singhal. 

The announcement comes around eleven months after raising $400K in seed funding led by Titan Capital, First Principles VC, AngelList, Abhishek Goyal, and other leading angel investors.

In early 2022, they launched their SaaS platform for public use, and in the past six months, they have seen 10X revenue growth.

How will the funding be used?

The company will use the funds to focus on the US and the UK markets, and helps businesses and brands plan, research, and create content in 1/5th the time it normally takes. 

Mayank Jain, Scalenut’s co-founder, comments, “This funding is to continue building the platform, hiring talent, and expanding to new geographies. We have set our sights on solving a massive problem that marketers worldwide face today. The market opportunity and progress excite us to work harder and make a dent in this domain”. 

In addition, it reduces costs by 90% and significantly scales up content production.

Scale and grow content 

Founded by Mayank Jain, Gaurav Goyal, and Saurabh Wadhawan, Scalenut‘s SaaS platform helps SMBs and mid-market businesses to scale content and grow sustainably through organic marketing. 

Jain adds, “To increase organic growth, SEO and content marketing teams juggle multiple tools for sound SEO research, content creation, optimization, and performance measurement. Not only is it inefficient, but it also leads to siloed team efforts based on broken insights and incomplete strategy. This is why most businesses struggle to scale content marketing successfully.”

Besides thousands of SMBs worldwide, Scalenut counts leading enterprises like Snapdeal, PharmEasy, Foyr, Hubilo, and Mosaic Wellness as its clients.

“Businesses associated with us have witnessed 3x growth in organic traffic in just 3-4 months. Not only have we seen 10x growth in revenue in the last six months, but we are also trending at a seven-digit revenue run rate right now. We are in a hyper-growth stage and are on track to meet our major revenue milestones,” says Jain. 

Ash Lilani, the managing partner at Saama Capital, says, “With content consumption increasing worldwide, content is a key driver for business growth. One common problem businesses face to power up their organic marketing is scaling content meaningfully. There is no easy way to scale content, and Scalenut is solving precisely that with its robust AI platform. This is a big value add. Since launching its SaaS platform in Jan 2022, Scalenut has seen good traction with over 100,000 registered users. We were quite impressed seeing the product team has built and their market response.”

Amit Singhal, Former Senior VP of Google and Head of Google Search, says, “There is no one better than Scalenut to help businesses scale organic traffic. With deep domain expertise and a passion for helping businesses grow sustainably, I am super excited to be part of the team. Their recent growth has validated our belief, and I am excited about what’s in the store.”

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