Greenpixie raises £250K to reduce digital carbon emissions

Greenpixie founders
Image credits: Greenpixie

Greenpixie, a London-based company that measures and reduces digital carbon emissions, has raised the first fundraise of £250k. The investment round was led by Ascension (which invested in Foodsteps and Hammock) along with participation from several prominent angel investors, including Christian Arno and Ross Johnson.

Speed up its first-of-its-kind solution

The funds will be used to accelerate the production of its first-of-its-kind solution to address the escalating digital carbon crisis, which is over 4% of global emissions. It will be used to speed up the growth of Greenpixie’s groundbreaking flagship product, Cloud NetZero, which will accelerate the process of reducing at source the impact of carbon emissions on cloud computing.

CEO & Co-Founder, John Ridd, commented: “Until now, no one has taken responsibility for the staggering environmental impact of cloud computing. At Greenpixie we see Cloud NetZero as a rare business opportunity that can give the investment and productivity gains of scalable software, with an equally scalable positive impact on the planet – so we can bring sustainability to the digital world.”

Ross Johnson, Managing Director, Sales, DFIN said: “I only invest in great founders, so when I met John and Will, I saw a lot of potential in Greenpixie, as well as the wider team. I’m super excited to see what the future holds.”

Christian Arno, Founder & CEO, Pawprint commented: “When I met Polly, John and Will from Greenpixie, I was impressed by the team and their focus on an increasingly important problem – how to measure and reduce digital carbon. I’m delighted to be supporting them on their journey, and look forward to seeing how Pawprint’s customers might benefit from the insight Greenpixie will provide.”

Ascension’s Investment Principal, Nico Albanese said: “Greenpixie has shown the power that an innovative idea can have when it comes to getting one step closer to tackling the climate crisis. We’re beyond excited about what the team has in store – definitely one to watch out for.”

Sustainability in digital world

Currently, it is estimated that by 2025, the technology sector could consume 20% of the world’s total electricity. Reportedly, the worldwide annual traffic will increase by 60% with cloud computing driving the majority of this growth.

Founded by John Ridd and Will Tinney in 2021 in London, Greenpixie works with the vision to merge sustainability and the digital world via scalable software tools to empower businesses to measure and reduce the carbon emissions of their online activities.

Cloud NetZero, the first tool produced by Greenpixie, will demystify the environmental impact of cloud computing, through integration with cloud providers such as AWS (Amazon Web Services), Google Cloud, and Microsoft Azure, unlocking unrivalled transparency and actionable data on cloud emissions across organisations.

The beta of this solution is now at capacity with a waiting list of over 150 companies in the pipeline. Greenpixie is holding its soft launch on July 20, where it will demonstrate key new features of Cloud Net Zero reduction at source capacities.

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