New York City-headquartered financial automation startup Piere has raised $2.1 million in pre-seed funding to advance its AI-driven platform that helps users automatically manage and execute financial decisions.
The funding round was led by Grand Ventures, with participation from Selah Ventures, Trustage Ventures, Samvid Ventures, and Fabric VC. Angel investors include Aditya Khurjekar (co-founder of Money 20/20), Nick Calamari (Better.com), and Joe Lieberman (K20 Fund).
The company plans to use the funds to strengthen product development, expand its team in engineering and growth roles, and increase partnerships with banks and other financial institutions.
“Most financial apps give you a plan, but Piere also executes it for you. Our AI analyses your goals, habits, and blind spots to build accurate plans that grow your financial future, and then puts them into action automatically. This funding enables us to accelerate toward our vision of ‘self-driving money’ where your finances optimise themselves based on what’s best for you, ” said Yuval Shmul Shuminer, CEO and founder of Piere.
Automating personal finance decisions
Founded by Yuval Shmul Shuminer, CEO and founder of Piere, the company aims to make personal financial management accessible, intelligent, and simple to understand. Shuminer leads a team that includes Stephen Koda (Product Owner), Adam Mitchell (Marketing Manager), and developers Jonathan Negron and Henry Wrightman.
Shuminer told TFN, “Every financial app I tried required hours of setup just to tell me to stop buying coffee. That’s when it clicked: budgeting helps you see your money, but it doesn’t help your money work for you. People leave hundreds or even thousands of dollars on the table simply because their finances aren’t optimised: cash sitting idle, high-interest debt unpaid, or savings earning next to nothing. We built Piere to fix that – to uncover hidden money and automatically put it to work, without asking people to give up the small joys that make life worth living.”
Piere’s technology leverages its AI-powered MyPlan system to automate personalised financial plans by analysing users’ goals, habits, and blind spots. Unlike traditional budgeting apps, Piere automatically executes financial actions such as saving, paying down debt, or investing based on user behaviour and goals.
The app integrates with financial institutions, Venmo, and CashApp, offering automatic transaction reconciliation. It provides a hybrid business model with a direct-to-consumer app delivering real-time financial insights and automation tools, alongside white-label and co-branded solutions for banks, credit unions, insurers, and counselling organisations.
Shuminer added, Our AI-powered MyPlan™ is built on a simple idea: your money should manage itself. Unlike traditional financial apps that stop at analysis and dashboards, Piere acts on your behalf – what we call “self-driving money.”
She continued, “MyPlan identifies inefficiencies across spending, savings, investments, loans, and credit, then executes what we call Moves – the real movement of funds that optimises your finances. Each Move is personalised, from shifting idle cash into higher-yield accounts to paying down high-interest debt at the right time. Users can let the AI operate fully hands-free or add manual guardrails for more control.”
In 2025 alone, Piere has tripled its user base and quadrupled its paid subscribers, with users opening the app on average four times a day. Current partners include the National Foundation for Credit Counselling (NFCC), the largest non-profit financial counselling group in the U.S., and Progressive Insurance, the nation’s second-largest auto insurer with over 37 million customers.
What’s next?
The company plans to use the funds to strengthen product development, expand its engineering and growth teams, and increase partnerships with financial institutions. Piere’s vision is to realise “self-driving money,” where finances optimise themselves automatically based on what is best for each user.
Shuminer concluded, “Over the next few years, our goal is to become the default financial operating system for Millennials and Gen Z – where money moves intelligently, automatically, and in alignment with each person’s goals and values.”
“Having spent the last decade watching fintech evolve, it’s rare to see a team reimagine personal finance this fundamentally. Piere is the infrastructure for self-driving money to finally become a reality, especially for people who need it most. Gen Z and Millennials can now truly experience the power of AI in managing and saving money,” said Aditya Khurjekar, Co-founder of Money20/20 and angel investor in Piere.
