US-based Rael, a holistic feminine personal care brand, has announced the close of $35 million in Series B funding. This is the largest amount raised in the US feminine care category to date and brings Rael’s total funding to $59 million.
Rapid expansion plans
The financing round was led by Colopl Next, the venture capital arm of Colopl, and Signite Partners, the corporate venture capital firm of Shinsegae Group, one of the largest conglomerates in Korea. The funding was also joined by Aarden Partners, ST Capital, and existing investors, including Mirae Asset and Unilever Ventures.
The latest investment is indicative of Rael‘s ongoing success as the company continues its rapid expansion, becoming a top-selling brand in the US and Korea and expanding to 12 other international countries.
With this investment, Rael plans to continue its product innovation led by its development team based in South Korea, expand its 360-degree approach to women’s wellness, accelerate growth at retail by expanding partnerships, investing in brand and trade marketing, and advancing its global expansion.
Yanghee Paik, CEO and co-founder of Rael said, “We’re excited that with this new capital and strategic investors, we’ll be able to continue pushing the envelope in terms of product innovation to truly become a holistic wellness brand. We’re also looking to amplify our marketing to reach more customers and support our retail expansion while maintaining our leadership on Amazon. Ultimately, we want to become a global household brand and believe our new investors will be very helpful in accelerating our global expansion, especially in Asia.”
“We’ve been very impressed by Rael’s growth trajectory and strong customer loyalty and believe they’re poised for exceptional growth as an innovator and disruptor in the wellness space,” said Jeffery Lim, Managing Partner at Signite Partners. “We are excited to support Rael as it continues to scale its business and make holistic women’s wellness a seamless and approachable experience for all women around the world.”
Appoints new President
Besides the investment, the company is expanding its executive leadership team, announcing industry veteran Lauren Consiglio as President, who was formerly a senior marketing executive at Unilever and L’Oreal. Consiglio brings over 20 years of CPG experience and will be responsible for strengthening Rael’s unique positioning as a holistic wellness brand for women and growing its retail and DTC business in the US.
Created by women entrepreneurs
Rael was founded by three Korean American women, including Yanghee Paik, Aness An and Binna Won in 2017. It empowers women to make healthier choices for their bodies through its safe and high-performance personal care products accessible to women around the world. Thoughtfully designed with natural and sustainable materials, Rael’s products are manufactured with cutting-edge South Korean manufacturing technology to deliver the latest innovations in feminine and skin care, providing a 360° holistic solution for the modern women.
Its period care, intimate care, and skincare products can be found at the company site and major retailers including Amazon, Target, Walmart, CVS, and Walgreens.