Despite fintech’s rise, SMEs still struggle to access modern FX and payment services. While app-based platforms serve small businesses, the FX brokerage industry relies on a traditional, service-driven model with timing and hedging strategies. Many brokers lag in adopting new payment tech or rely on outdated software, limiting integration. E-Money Markets is here to change that.
Investor confidence in scalable vision
Now, the London-based fintech has secured £700K in pre-seed funding to transform how SMEs access FX and international payment solutions. The funding round, led by CH-1 Investment Group alongside angel investors, will fuel the development of the company’s technology infrastructure and product capabilities.
This investment follows similar SME-related fintech funding rounds, including Polish startup Wealthon and Swedish company Froda.
Growth plans ahead
The fresh investment will allow E-Money Markets to:
- Fund its technology infrastructure to support wider adoption.
- Expand its FX and payment product range to better serve brokers and SMEs.
- Secure necessary regulatory licenses.
- Onboard strategic partners within the FX brokerage industry.
Smarter, more accessible FX solution
E-Money Markets was founded in 2022 by Harry Geller (Ex-Global Head of FX at CurrencyCloud for 11 years), Myles Birkett, and Vincent McCarthy to bridge the gap between SME demand for fintech innovation and the high-touch service needed for large transactions.
It is addressing the challenges faced by SMEs by integrating best-in-class FX and payment APIs into a modular, plug-and-play platform. This innovative approach allows SMEs to access advanced financial tools without the complexity of multiple integrations. The solution is distributed via a White Label FX Brokerage model, pioneered by co-founder Harry Geller, merging cutting-edge fintech with the personalised service SMEs need.
By providing a fully integrated white-label FX and payments platform, the company aims to empower already established brokers and financial institutions while accelerating SME access to modern FX solutions.
Harry Geller, Co-Founder and CEO of E-Money Markets Ltd, commented: “New-age payment technology has been too slow to reach SMEs, who are often overlooked and underserved. A Finance Director doesn’t want to purchase $500,000 through an app, but they do want access to innovative payment gateways and FX technology offered by the FinTechs. The White Label Brokerage model I previously created was great for connecting experienced FX Brokers—who provide exceptional, high-touch service. However, the product range available to both Brokers and SMEs has not kept pace with the paytech advancements seen in other sectors. We’ve set-up E-Money Markets to change this”
Richard Spacey, CH-1 Investment Group, added: “We were immediately impressed by E-Money Markets’ vision and the team’s deep industry expertise. Their white-label model taps into an underserved market with immense potential. We’re excited to support them as they redefine FX brokerage in the digital era.”
