Placy, a startup based in Cyprus, has secured €1 million in pre-seed funding led by European private equity firm Zubr Capital. Regulated by CySEC, the fund is focused on investing in high-potential IT companies and expanding their capabilities to international markets.
Funds utilisation
The round has two goals with the first one eyeing to to improve Placy Pro, a white-label SaaS tool focused on B2B integrations developed for agencies and agents.
The second goal is to improve the primary features of Placy, which allow seamless integration into WhatsApp and Telegram for landlords, sellers, and buyers. This will primarily be through further insight into R&D for Placy Assistant, a B2C tool. This B2C tool makes communication between property seekers and sellers much easier in the short and long term.
“As a leading funding source, we prefer to focus on the team behind a project first. With Placy, we found a successful group of professionals with a history of project achievement. This history is precisely why we think the new startup Placy will be no exception.” Viktar Dzenisevich, Investment Director and Partner at Zubr Capital.
What role does it play?
Real estate investing requires many steps and streamlined operations to ensure all parties receive the care and professional advice necessary for decision-making. Placy is a tool to improve this system so that everyone, from the home seller to the multi-agent real estate business, can reach new levels of success.
Real estate AI assistant
Founded in 2023 in Limassol by Mike Vasiliev and Sergey Osipov, former colleagues from CIAN and Wargaming, Placy has launched in Cyprus, its pilot market with direct future integration for Greece, the UAE, and the UK.
The proptech startup Placy is an AI real estate assistant that works to enable professionals to focus on what matters most. It helps them know the unique needs and desires of those seeking to buy or sell property. It handles essential tasks such as drafting new client agreements, scheduling property viewings, and conducting comparative research of houses in the same neighbourhood.
“The main challenge in real estate today is how to double productivity before competitors do. Automation is crucial for survival and growth,” said Mike Vasiliev, CEO of Placy.
“When people ask if AI will replace real estate agents, I tell them: we’re not here for optimization; we’re here for growth. Our tools are for the smart pros who want to double their sales with a fraction of the effort,” added Sotiris Komodromos, Placy’s Commercial Director.
