Cowboy, a Belgian startup offering advanced connected electric bikes, has unveiled three new live games within its app. Race is one of 3 new in-ride games and part of an exciting upgrade to Connect software that elevates the riding experience.
This move represents the e-bike maker’s first foray into social gaming, further enhancing the riding experience and community connectedness for its riders worldwide.
Preciously, the company closed €1.6 million via crowdfunding and the $80 million Series C investment raised in 2022.
New games by Cowboy
Here are the details of the three games launched by the e-bike maker:
Race: Compete against another rider with a similar profile on a 500-metre sprint. The first opponent will be a stranger with similar stats, but with every win, the challengers get a bit faster.
Burn: Hit a calorie burn target in an intense one-minute challenge. It starts with 4 calories in Level 1 but intensifies to 23 calories by Level 20 to push the rider to the limit.
Push: Test your strength and endurance by keeping pedal power above the threshold for 15 seconds straight to progress to the next level. The game might sound simple, but conquering all 25 levels is a real challenge.
How does it work?
In a safe cycling environment, like a park, riders can choose between the three games in the app. These
games are designed with safety at the forefront.
With intuitive gameplay that minimises distraction and built-in functionality, these games pause automatically when riders stop. If conditions are right, the app may suggest a game. Turning off the games can be easily done with one touch.
Other new features
Connect is Cowboy’s proprietary software that includes popular features like Share My Ride and seamless integration with Apple Health and Strava. In addition to the new games, Connect now further enhances the riding experience by providing Theft Alerts to all subscribed riders.
Also, the Ride Dashboard has been completely redesigned to show dynamic In-Ride Milestones. Instead of displaying static data, the screen for the riders now changes based on the context and notifies them when they reach important milestones.All Connect subscribers will receive the new software through over-the-air updates.
All about the e-bike maker
Founded in 2017 by Adrien Roose, Karim Slaoui, and Tanguy Goretti, Cowboy is headquartered in Brussels, Belgium and globally, they have sold more than 50,000 bikes, saving a total of 8.2 million tons of CO2 to date.
The Belgian bike manufacturer now has customers in more than 2,500 towns and cities across Europe and the US, transforming the bike and mobility industries from point of sale to point of service.
