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Born out of Founders Factory incubator, Acre bags £6.5M to transform property buying process


Acre, a London-based one-click mortgage intermediaries platform, has secured £6.5 million in funding from Bahamas-based McPike Global Family Office (MGFO), Aviva, and Founders Factory.

The company will use the funds to accelerate its product development, and customer growth, as well as pursue its vision of changing how people buy homes. 

Further, the UK company plans to roll out new partnerships with lenders and insurers that help its brokers recommend and apply for the right financial products and services as efficiently as possible. 

The announcement comes four years after raising £5 million in 2019, led by Aviva and Sesame Bankhall Group (SBG), and followed by its spin-out from Founders Factory’s venture studio. 

Birth of Acre

Justus experienced a frustrating and stressful home-buying process when he found his dream property. Despite his excitement, the mortgage process was a nightmare. 

He encountered obstacles at every turn, with traditional banks unable to help and online brokerages being slow and costly. Fees quickly doubled, causing Justus to question why the home-buying process was so difficult in the 21st century.

After experiencing firsthand the frustrations of the traditional mortgage process, Justus and his team at Founders Factory were inspired to make home-buying easier and more efficient. 

The Founders Factory team spent countless hours researching and collaborating with brokers, lenders, clubs, and insurers to develop a comprehensive plan to improve the mortgage process.

They focused on streamlining the process, creating a platform that would help buyers find the best mortgage deals and navigate the home-buying process with ease.

That’s how Acre was born!

Making owning a home faster

Founded by Justus Brown, Acre’s mission is to change the process of buying property – making owning a home faster, easier, more transparent, and ultimately cheaper for consumers. 

Born out of the Founders Factory incubator (in cooperation with Aviva), Acre’s broker platform uses innovative blockchain technology to put detailed consumer and property data at the heart of getting a mortgage. 

The UK company grew to over 1,300 users representing over £10 billion in annual mortgage volume, a 10x growth over the year. 

The platform signed its first protection-only firm, Intrinsic House, and saw Cornerstone Finance Group and Beneficial Network, join the Acre ecosystem. 

Integrations with five lenders also went live, including Santander and TSB.

Ant Barker, Head of Venture Investments & Partnerships at Aviva commented: “Acre represents the future of a tech-led mortgage market. Aviva Ventures are delighted to continue to support Justus and his team on Acre’s journey to deliver much-needed tech innovation that benefits homebuyers, brokers, and lenders”

Drew Colaiezzi, private investments manager with MGFO added: “We are excited to further our partnerships with Founders Factory and Aviva and believe Acre is truly an all-encompassing innovative platform that is ripe to take advantage of the quickly evolving UK mortgage market. Justus is a phenomenal operator and has positioned Acre to scale rapidly while demonstrating its significant market disruption capabilities. Grateful for the opportunity to be a part of leading the charge in the technology revolution within the UK mortgage market.”  

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